Transformative Martech Leadership

  • June 4, 2021
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Lemnisk hosted a Customer Data Platform (CDP) Virtual Summit for the Middle East & Africa region in February 2021. As part of this summit, we had an enlightening fireside chat with industry leader, Banali Malhotra. The topic of this session was Transformative Martech Leadership.


Thomas Cherian | Technology-driven Digital Transformation


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As Director- Marketing at RAKBANK, Banali Malhotra is responsible to grow RAKBANK’s brand dominance and drive innovative marketing strategies.


With over 20 years of experience across regions, she has successfully launched several campaigns and products that have earned many international accolades like the Summit International Creative Awards and Advertising Campaign of the Year award by the Asian Banker. Her interview is featured in Oxford University’s Marketing textbook showcasing RAKBANK’s success story.


Under her leadership, RAKBANK has embarked on data-driven marketing to accelerate its digital maturity and growth. She’s a regular contributor in the marketing press and has served on the juries of prestigious awards like Effies MENA, Festival of Media, M&M Global, MMA Smarties MENA.


Her life story has been showcased in the inspirational book “Break the ceiling, touch the sky” by best-selling author Anthony A. Rose. She was conferred the title of “Asia’s Most Influential CMOs” (GCC Edition) in 2015 by Asian Leadership Awards and “GCC’s Best Marketer” in 2016 by the Middle East Leadership Awards. She was also felicitated among the nine top Unstoppable Women achievers of Dubai.


Here are some of the key takeaways from the discussion:


Transformative Martech Leadership


How can marketing leadership be demonstrated in a crisis like the COVID-19 pandemic?



What are ways in which you have used customer data and what results have you seen?



Why is it important for marketing leaders to be aware of new technologies and how can they utilize them to navigate the new normal?



What is it that you look for when you select a martech partner with respect to the technical & non-technical aspects?




By Bijoy K.B | Marketing Manager at Lemnisk


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