Globally, marketers in the financial services industry are under constant pressure to increase online engagement and provide a personalized customer experience across a range of marketing channels.
Lemnisk’s Intelligent Customer Data Platform has helped some of the world’s leading banks to orchestrate a unique hyper-personalized customer experience across all touchpoints.
Channel Orchestration Sequencing
Channel Orchestration powered by Ramanujan AI helps banking marketers target users within a segment based on their affinity towards online or offline channels. Lemnisk's AI-based platform activates banking users on channels that have the best chance of engagement and forecasts weariness of the user when overexposed to repeated engagements.
NBO-based Experience for Existing Customers
Banking marketers can identify existing customers among their website visitors even before they log in. Lemnisk CDP helps in delivering personalized customer experiences at scale with NBO (Next Best Offer) based recommendations on the bank website and paid channels to up-sell/cross-sell products.
Finding User Intent
Lemnisk's Intelligent Customer Data Platform aids banking marketers by leveraging first-party and third-party databases to discover the intent level of your leads. This enables their inundated call center to focus on high propensity users and speed up online conversion rates.
Lead Nurturing
There might be a good chunk of users who would’ve submitted a lead but wouldn’t have proceeded to the next step in the purchase cycle. Banking marketers can easily extract such information from the Lemnisk CDP and nurture these leads through their preferred digital channels.
