In the travel and hospitality industry, a brand is judged on the basis of the customer experience it provides. Repeat transactions are the key revenue factors in this industry. Marketers in this sector, are extremely particular about the quality of experience that they provide to their customers. Providing enriching experiences ensures customer loyalty, repeat purchases and also provides a competitive edge for their brand.
Lemnisk’s CDP-led marketing automation system is designed to process complex user data to create a unified view for each individual customer. It helps in engaging them with personalized messages and offers that are tailor-made for each travel and hospitality user, as per their preferences.
Deliver personalized experiences for each traveler
The Lemnisk platform delivers personalized experiences by tracking the online behavior of each customer. User data that resides in silos are unified by the CDP to provide a holistic view of each customer which includes details like their last travel date, most frequently traveled time of the year, last searched hotels and destinations, etc. This information helps marketers to customize offers and messages for each user as per their preferences.
Customer profiling based on past interactions
The modern hospitality industry is a lot more than just providing accommodations and room service. Customers are looking for an overall innovative experience which makes it essential for hotels to identify the needs and expectations of each guest. Lemnisk CDP’s capability to unify siloed customer data can be effectively used to create customer profiles based on their past interactions with the hotel. This enables marketers to provide a unique experience that is tailor-made for each user.
Track real-time prices
Customers are informed about the fluctuations in prices in real-time so that they can get the best possible prices on their bookings. Marketers can make use of Lemnisk CDP to display the latest offers and discounts according to the customers’ last product intent. This helps in improving online conversions by bringing users back to the website.
Most airline companies and hotel chains offer loyalty reward points to their customers as a part of their retention program. Lemnisk’s CDP-led marketing automation system can engage customers on various channels and provide reminders related to the offers that can be availed using the reward points. They can be notified about the expiration of the points or any additional offers that they can avail, as a privileged customer.