This policy applies to customers who subscribe to Lemnisk’s proprietary marketing cloud platform – Lemnisk on a Software-As-A-Service basis under a valid contract governing the terms of such subscription or under a valid Purchase Order issued by the customer. In order for Lemnisk to provide continuous value to its customers through this platform, subscription fees are to be paid in a timely manner as agreed in the contract or Purchase Order. Hence, in case of delayed payment or non-renewal of the contract, Lemnisk shall be entitled to take the actions as described below. A. Where invoice is raised by Lemnisk and payment is delayed by customer The following stages shall be considered for this phase:

Stage 1	Stage 2	Stage 3	Stage 4
From 1st day to 30th day from payment due date	From 31st day to 60th day from payment due date	From 61st day from payment due date	91st day from payment due date

The following measures will be taken during these stages:

Activity	Stage 1	Stage 2	Stage 3	Stage 4
On-board Offline Data	No	No	No	No
Availability of Data in Customer Oneview	Yes	Yes	Yes	No
Login	Yes	Yes	No	No
Run Campaigns on Paid Channels (Programmatic/FB etc)	No	No	No	No
Run Campaigns on Owned Channels (Banner Personalization/Site Notification/Browser Push/ Notification Bot etc)	Yes	No	No	No

Notes:

• Payment received will be attributable to the beginning of the Subscription Term for which the payment is due.
• Once payment is received, the subscription will stand reactivated.

B.Where subscription has ended and no formal renewal contract has been signed OR Purchase Order is not raised OR where customer consent to continue has not been received. The following stages shall be considered for this phase:

Stage 1	Stage 2
From 1st day to 90th day from payment due date	91st day from payment due date

The following measures will be taken during these stages:

Activity	Stage 1	Stage 2
On-board Offline Data	No	No
Availability of Data in Customer Oneview	Yes	No
Login	Yes	No
Run Campaigns on Paid Channels (Programmatic/FB etc)	No	No
Run Campaigns on Owned Channels (Banner Personalization/Site Notification/Browser Push/ Notification Bot etc)	No	No

Notes:

• Payment received will be attributable to the beginning of the renewal Subscription Term for which the payment is due.
• Once payment is received, the subscription will stand activated.