How AI can be a Game-Changer for Financial MarketersView More
Customers expect personalized digital experiences while interacting with brands. To engage customers and prospects through digital channels,
marketers must know each customer, understand their precise needs and intention, and provide the right offer at the right time.
Lemnisk’s real-time cross-channel marketing automation increases conversions, retention & growth for enterprises. It can be used to decipher
each customer’s behavior, understand their digital experience, provide personalized recommendations and deliver a consistent experience
across channels. This results in creating moment-based customer experiences across channels via preferred customer touch points.
Most marketing automation platforms run pre-determined uniform campaigns across channels irrespective of users’ needs. Lemnisk’s real-time CDP- led marketing automation allows marketers to generate unified views of each user and craft the next-best experience.
Marketers need to leverage a diverse and evolving landscape of technologies to manage customer interactions across channels. The Lemnisk platform is designed to align inbound and outbound interactions across various touch points to convey a consistent marketing message throughout the customer life cycle.
To accelerate digital interactions and engage customers in real-time, marketers must understand their needs, buying-intent, and digital behavior. Lemnisk’s CDP-led automation assimilates data from across various sources to build a single customer view that helps in understanding user preferences. Marketers can therefore, use this information to target customers with real-time personalized offers across their preferred channels.