How AI can be a Game-Changer for Financial MarketersView More
Customer data today exists across disparate data sources. Financial Marketers have a colossal challenge of
aggregating, organizing, and storing user data securely. However, there is a need for a data aggregation
platform that can help marketers bring user information all in one place.
Lemnisk’s Hybrid Customer Data Platform (CDP) aggregates , centralizes, and unifies customer information by providing a single user view for marketers. With Lemnisk, Financial Services Enterprises can ensure that all their valuable data can reside on-premise and the other data on the cloud.
Financial Marketers can aggregate data collected from behavioral offline/online, partner, and audience data sources and bring them all in one central location with Lemnisk’s Hybrid CDP.
Lemnisk has a wide variety of data ingestion capabilities (api, tag, mmp, etc.) tailored to a financial marketer’s specific needs. Enterprises can now instantly solve identity resolution and data propagation happens in real-time and at scale.
Financial marketers can use Lemnisk CDP’s hybrid feature for storing all their sensitive data on-premise and keep the remaining data on the cloud. This gives financial enterprises enough flexibility to secure and manage their customer data.
Lemnisk's Hybrid CDP unifies both offline & online data from multiple data sources and connectors to create a single customer view for each individual user. This, in turn, can be used to hyper-personalize experiences across their preferred channels.
Ashish Morone Head Marketing, HDFC Bank
Lemnisk has the unique ability to combine online and offline data at a user level and use them in highly flexible personalization which was key in executing our digital strategy and helped us increase digital conversions on our website.