Delivery
Bangalore | India
Job Description
Key Responsibilities:
The Business Insights Analyst profile is a crucial position that will enable customer delight and retention of strategic customers of Lemnisk by providing deep and actionable insights on RoI obtained from the Lemnisk product and how to improve it further.
- Develop a deep domain understanding of the customer data platform and marketing automation space. Especially key digital marketing and performance metrics and how use cases set up and executed on the Lemnisk platform move these metrics
- Combine them with knowledge of the customer’s domain and their business objectives to provide insights on how they can be achieved with the Lemnisk platform
- Execute quantitative analysis of customer data – typically user behavior, marketing campaign and conversion data
- Derive insights from potentially incomplete data sets by creatively obtaining and vetting additional data from engineering and data analytics teams
- Work with customer success and operations teams to understand business implications of analysis, convert them into insights and recommendations that can be presented to senior customer audiences
- Set up business analysis queries and processes to be scalable across a broad set of customers
Qualifications
- 3+ years of business analysis experience, preferably in digital marketing
- Strong knowledge of SQL analysis is a must
- Working knowledge of HIVE, Pig scripts is a big plus
- Must be a self-starter who will be able to work in a quickly evolving start-up environment
- Detail oriented with an inquisitive approach to data and business
- Possess a strong sense of ownership and urgency required for success in early-stage startups
- Relevant undergraduate degree and additional qualifications are a plus
