Winning with a CDP: Digitization Lessons from COVID-19

  • June 22, 2020
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The Coronavirus pandemic is continuing to wreak havoc in the world ever since it first appeared in China in December 2019. It has defied the expectations of industrialists and is causing a considerable decline in both big and small businesses. As there is no clear indication of when this juggernaut will end, it becomes necessary for companies to adapt to these difficult times in order to survive. The COVID lockdown period has drawn the attention of marketers towards investing in digital martech platforms such as a Customer Data Platform (CDP ) or a Data Management Platform (DMP), etc. 


Recently, we had an enlightening thought-leadership session with Prashant Agarwal, Head of Digital Marketing, AIA Group. Prashant’s industry-agnostic career gives him multi-domain and inter-industry acumen. He’s a marketer for businesses, an innovator at innovation labs, a connector at startup accelerators, brand builder, frequent international speaker, and regularly serves as a jury member for awards. 





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Here are some insightful excerpts from the discussion:






  1.  Invest in digital advertising

  2. If you are a marketer, invest in marketing technology

  3. A vertical-specific vendor will have a faster deployment time due to their alignment towards a particular industry.






By Bijoy K.B | Senior Associate Marketing at Lemnisk


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