Transformative Leadership in the Context of Martech

  • April 30, 2021
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As part of Lemnisk’s Customer Data Platform (CDP) Virtual Summit for the South East Asia region, we had an interesting and highly insightful fireside chat with veteran marketer, Prashant Agarwal. The topic of this session was transformative leadership in the context of marketing technology or martech for enterprises.


SEA Summit Prashant Agarwal Snippet_Banner


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Prashanth heads digital marketing for AIA Group, a pre-eminent life insurance major and one of the largest companies in Asia. A marketer, innovator, and connector, his industry-agnostic career gives him multi-domain knowledge and inter-industry operability. His varied experience includes building corporate innovation labs creating startup accelerators building brands and launching products. He has worked extensively in B2B and B2C environments across all channels.


Prashant started his career as Unilever’s youngest manager globally and has since worked within banking, insurance, and tech across India, the USA, Singapore, and Hong Kong. He regularly serves on juries for awards and speaks at international forums on topics ranging from disruption to analytics. He has an MBA from Harvard Business School.


Here are some of the key takeaways from the discussion:


Transformative Leadership in the Context of Martech










By Bijoy K.B | Marketing Manager at Lemnisk


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