The Rise of the Super Intelligent Marketer | CDP Summit 2021 (MEA)

  • June 28, 2021
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The Middle East & Africa (MEA) region has seen a strong trend in data-driven marketing among marketers who are starting to understand and leverage the power of their customer data. As the world slowly heals from the scars of COVID-19, being data and digital savvy is no longer a trend but almost a survival mandate. Lemnisk hosted a Customer Data Platform (CDP) Virtual Summit for the MEA region in February 2021. The summit’s aim was to make enterprise marketers understand how they could transform their business using customer data. This article focuses on the panel discussion that was held during the summit.


The panel members were Usama Zafar, Head of Digital & Direct Marketing, Abu Dhabi Islamic Bank, Mandeep Gulati, Director, Digital Products & Innovation, Al Rajhi Takaful, and Gaurav Chhaparwal, Founder and CEO, Datahash.


Panel Discussion | CDP Summit 2021 (MEA)


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Here are the key insights from the interesting discussion:


The Rise of the Super Intelligent Marketer


What kind of insights do you try to extract and leverage from customer data and how do you use it to derive business outcomes?





What’s been your experience with machine learning and is it really the right time to consider it?




What’s your take on AI use cases such as product recommendations? How should one really look at AI especially for somebody who’s at the start of digital transformation?




What’s your one big bold prediction for the coming decade of how data-driven marketing is going to evolve?





By Bijoy K.B | Marketing Manager at Lemnisk


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