A Look Into the CDP Industry in 2021

  • August 16, 2021
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The Customer Data Platform or CDP industry has come a long way since David Raab coined or formulated the term ‘CDP’ back in 2013. Although the growth of this industry hit a roadblock last year due to the COVID-19 pandemic, it was able to bounce back quickly as companies aggressively pivoted towards digital. This year, in 2021, the industry is expected to soon cross the 1.5 billion dollar mark!


The CDP Institute (founded by Raab) published its State of the CDP industry report last month. Here are the key highlights that marketers can look forward to in 2021 for the CDP industry.


The Customer Data Platform Industry in 2021




cdp industry growth

Source: CDP Institute



cdp market share region

Source: CDP Institute



cdp industry acquisitions

Source: CDP Institute


Interested marketers can download the complete July 2021 CDP industry update report from the CDP Institute’s website.


In Conclusion

As more companies realize the importance of leveraging first-party data and the incredible value that CDPs bring to the picture, the interest in CDPs is never going to wane. In fact, the July industry update report clearly indicates that the CDP market is bound to grow exponentially in the coming days. With an increased focus on data privacy and the deprecation of third-party cookies, it makes sense for marketers to employ CDPs to facilitate first-party data-driven marketing.


Connect with us to know how Lemnisk’s AI-driven CDP can help you take charge of your data and drive real-time 1-to-1 personalization for your customers.


By Bijoy K.B | Senior Marketing Manager at Lemnisk


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