The digital transformation wave in the Financial Services industry has brought companies and customers more close to each other than ever before. Banks, Insurance and other Financial Services companies are now able to connect and interact with customers at the click of a button. Financial products and services are being bought and sold online rather than offline. Companies are able to save money through the digital automation of repetitive low-value tasks that usually take significant amounts of money, time, and effort. Using Big Data Analytics, they are able to easily analyze digital data and arrive at insights that can help in board-level decision making.
Financial Marketers are tasked with the job of providing a rich customer experience over all digital channels. They are looking to implement new digital technologies into their business models that could help them engage customers on a much deeper level. The richer the experience, the better is the customer engagement and subsequently, conversions. It also builds loyalty and provides more value to customers.
The following infographic highlights 6 major challenges that Financial Marketers need to overcome to boost digital customer engagement.
To deep-dive into each individual challenge, check out this e-book.