Why Financial Services Marketers Need a Vertical-Specific Customer Data Platform
CDPs fill the new gaps with systems designed from the start for modern customer data management requirements. But financial services marketers have special needs that not all CDPs can support. Fortunately, CDPs specializing in financial services have begun to appear. These combine the power of a CDP with features tailored to financial services marketing.
This whitepaper explains why vertical-specific CDP vendors are another reason for financial services marketers to give CDPs a close look.
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