Bangalore, May 8th 2019

Lemnisk is excited to announce its partnership with Infosys Finacle. Lemnisk, an intelligent and secure Customer Data Platform for Financial Services, entered into a partnership with Finacle as part of their Finacle FinTech Connect program.

 

Finacle FinTech Connect is an ecosystem innovation initiative that brings together banks, FinTechs, and Finacle. Through the program, Finacle identifies promising FinTech solutions from across the world and co-innovates with them to help accelerate innovations for banks. With this Partnership, Lemnisk and Finacle will offer a joint solution that will enable Financial Marketers to improve customer engagement and conversions for their financial institutions through 1:1 personalization and AI-driven channel orchestration.

 

"As banks re-imagine their business and technology landscape to stay relevant in the digital world, collaborating with the FinTech ecosystem has become a key imperative. Through our FinTech Connect program, we are nurturing a collaborative ecosystem involving banks and FinTech startups to accelerate purposeful innovation. Lemnisk is the latest FinTech to join our ecosystem and we look forward to working with them," said Venkatramana Gosavi, Global Head of Sales, Infosys Finacle.

 

"We are pleased to be a Finacle Fintech Connect 2019 Selected Partner. Lemnisk's Customer Data Platform is already powering some of the leading global BFSI enterprises. The Finacle partnership reinforces our CDP offering for banks and accentuates our vision to be a vertical-focused solution provider. Becoming a part of the Finacle program provides us with an opportunity to work with Finacle R&D teams and also helps us in showcasing our platform to Finacle clients over 100 countries. We are looking forward to a highly productive 2019," said Subra Krishnan, CEO, Lemnisk.

 

About Infosys Finacle

Finacle is the industry-leading digital banking solution suite from EdgeVerve Systems, a wholly owned product subsidiary of Infosys. Finacle helps traditional and emerging financial institutions drive truly digital transformation to achieve frictionless customer experiences, larger ecosystem play, insights-driven interactions, and ubiquitous automation. Today, banks in over 100 countries rely on Finacle to service more than a billion consumers and 1.3 billion accounts.

 

Finacle solutions address the core banking, omnichannel banking, payments, treasury, origination, liquidity management, Islamic banking, wealth management, analytics, artificial intelligence, and blockchain requirements of financial institutions to drive business excellence. An assessment of the top 1250 banks in the world reveals that institutions powered by the Finacle Core Banking Solution, on average, enjoy 7.2% points lower costs-to-income ratio than others.

 

To know more, visit www.finacle.com.

 

About Lemnisk

Lemnisk is an Intelligent and Secure Customer Data Platform built for Banking, Insurance and Financial Services marketers. Marketers leverage Lemnisk to maximize customer engagements and conversions across channels. The key capabilities include:

- CDP that uniquely resolves users across different data sources and channels.

- Custom data models and algorithms created for Banking, Insurance and other Financial Services.

- Intelligent orchestration of each customer's journey based on one's propensity towards a marketing channel and delivers higher engagement.

- Hyper-Personalization that creates a unique real-time marketing message and experience for each user across multiple marketing touch-points.

 

To know more, visit www.lemnisk.co.

 

Contact:

Rahul Thomas Mathew

rahul.mathew@lemnisk.co

Director – Marketing

+91-70191-82094

Bangalore, 30th August 2018

Lemnisk today announced that it has received certification for ISO 27001 and ISO 27018 for the second year in a row.

ISO 27001:2013 is globally acknowledged as the most comprehensive standard for information security covering every aspect of people, process and systems security. ISO 27018:2014 further establishes additional control objectives, controls, and guidelines for implementing measures to protect Personally Identifiable Information (PII).

 

"This year's certification was extra special because beyond compliance, there was also a clear expectation that we will have demonstrated tangible improvement and maturity across our processes compared to last year" said Subra Krishnan, CEO, Lemnisk. 

Through its proprietary Customer Data Platform (CDP), Lemnisk provides marketers with a single unified customer database to maximize user engagement and grow online conversions. The platform helps in orchestrating hyper-personalized customer experiences across all digital touch points.

 

The BFSI sector is highly data-driven and safeguarding customer data is paramount for any organization operating in this domain. Lemnisk truly understands this and our recertification affirms our commitment towards information security. Our CDP has already been implemented in some of the biggest and prestigious banks and insurance companies in the world," added Subra. 

 

The certificate was personally presented to the company by Mr. Venkataram Arabolu - Managing Director - BSI Group India.

 

About Lemnisk

Lemnisk is an Intelligent and Secure Customer Data Platform built for Banking, Insurance and financial Services marketers. Marketers leverage Lemnisk to maximize customer engagements and conversions across channels.

The key capabilities include:

- Customer Data Platform that uniquely resolves users across different data sources and channels.

- Custom data models and algorithms created for Banking, Insurance and other Financial Services.

- Intelligent orchestration of each customer’s journey based on one’s propensity towards a marketing channel and delivers higher engagement.

- Hyper-Personalization that creates a unique real-time marketing message and experience for each user across multiple marketing touch-points.

 

Bangalore and Chennai, May 24, 2018

Royal Sundaram has become one of the first general insurance companies in India to deliver hyper-personalized experiences for its users across marketing channels on and off the website. With Lemnisk's Customer Data Platform (CDP), Royal Sundaram now delivers a relevant and highly personalized experience to its users that is reflective of their engagement with the brand.

 

A typical insurance customer today engages with the brand on multiple digital touch points. New age insurance companies such as Royal Sundaram have realized that delivering a consistent and personalized experience across these digital touch points is key to enhanced user experience and superior engagement. A CDP enables this without the need to replace existing technologies and with minimal integration.

Royal Sundaram focused on driving unique returning visitor traffic and their conversion in order to grow their digital business. Lemnisk delivers personalized messages on channels they prefer based on website behavioral data to bring them back to the website and nudge them further down the buying funnel.

 

"Returning visitors and their engagement is key to Royal Sundaram's digital growth strategy. The partnership with Lemnisk has helped us grow unique repeat visitor traffic to our website across products. Further, we have grown online conversions of returning visitors by an impressive 33%. A consistent, non-intrusive experience is delivered to users on the website and off it which has resulted in higher engagement and brand recall. We are excited by the initial results and are keen to implement more innovative use cases," TM Shyam Sunder, CIO & Country Head - Retail Operations, Customer Service & Direct, Royal Sundaram.

 

"Royal Sundaram has a bold digital growth strategy and one that places the customer at the center as opposed to channels. Our Customer Data Platform offering aligns with this vision of creating a superior and consistent customer experience across multiple marketing touchpoints. We are eager to expand the relationship and take the user prediction, personalization and orchestration capabilities across other marketing channels," said Subra Krishnan, CEO at Lemnisk.

 

About Royal Sundaram

Royal Sundaram General Insurance Co. Limited (formerly known as Royal Sundaram Alliance Insurance Company Limited), a subsidiary of Sundaram Finance, is the first private sector general insurance company in India to be licensed in October 2000 by the Insurance Regulatory and Development Authority of India. The company offers Motor, Health, Personal Accident, Home, and Travel Insurance to individual customers and offers specialized insurance products in Fire, Marine, Engineering, Liability, and Business Interruption risks to commercial customers. For more information, please visit http://www.royalsundaram.in.

 

About Lemnisk

Lemnisk is an Intelligent and Secure Customer Data Platform built for Banking, Insurance and financial Services marketers. Marketers leverage Lemnisk to maximize customer engagements and conversions across channels.

The key capabilities include:

- Customer Data Platform that uniquely resolves users across different data sources and channels.

- Custom data models and algorithms created for Banking, Insurance and other Financial Services.

- Intelligent orchestration of each customer’s journey based on one’s propensity towards a marketing channel and delivers higher engagement.

- Hyper-Personalization that creates a unique real-time marketing message and experience for each user across multiple marketing touch-points.

Lemnisk works with some of the largest global brands including Prudential, HDFC Bank, Axis Bank, Royal Group, CIMB Bank, Bupa, and Emirates NBD Bank. Lemnisk has offices in Bangalore, Dubai, and Singapore. Lemnisk is ISO 27001 certified and ISO 27018 compliance certified, accredited by BSI.

Find out more at http://www.lemnisk.co

Mumbai, Maharashtra, India, April 30, 2018 -- Aegon Life has chosen Lemnisk to implement its Customer Data Platform targeted at creating a strong omnichannel experience for its customers. Powered by an underlying Customer Data Platform (CDP), Lemnisk’s Customer Data Platform offering leverages artificial intelligence to segment users based on their buying propensity and target them with personalized engagements on channels which they are most likely to respond on.

 

Aegon Life is on an exciting path of becoming the digital insurer of choice for the Indian consumers. This means understanding even better what our prospects and customers are looking for, by constantly engaging with them. The key to improving engagement is to deliver a contextual and consistent experience to our users across digital touchpoints. The Lemnisk platform’s ability to resolve a single user across data sources and channels has powerful applications. We are keen to innovate together and explore exciting use cases which will help us create a superior experience for our customers,” said Martijn de Jong, Chief Digital Officer & Chief Marketing Officer at Aegon Life.

 

Our financial services focus has allowed us to create rich conversion centric experiences that integrate a wide array of channels including email, SMS, website and the call center. We are excited and humbled that Aegon Life has selected the Lemnisk customer data platform to centralize intelligence, develop a scaled algorithmic view of each and every user and standardize personalization across channels,” said Subra Krishnan, CEO – Lemnisk.

 

About Aegon Life As Aegon, we are present in more than 20 countries in the Americas, Europe, and Asia. We began operations 173 years ago, and today, we have 30 million customers, more than 29,000 employees and manage investments worth 743 billion Euros. In India, our partner is a very respected group who know the country like the back of their hand, the Times Group. Today, Aegon Life is a new-age digital service company with our own company-employed service team that is fully geared to provide you the highest levels of service. Because we have done away with external Agents, our premiums are usually lower, and our direct dialogue with our customers make for greater clarity and transparency. Find out more at www.aegonlife.com

 

About Lemnisk

Lemnisk is an Intelligent and Secure Customer Data Platform built for Banking, Insurance and financial Services marketers. Marketers leverage Lemnisk to maximize customer engagements and conversions across channels.

The key capabilities include:

- Customer Data Platform that uniquely resolves users across different data sources and channels.

- Custom data models and algorithms created for Banking, Insurance and other Financial Services.

- Intelligent orchestration of each customer’s journey based on one’s propensity towards a marketing channel and delivers higher engagement.

- Hyper-Personalization that creates a unique real-time marketing message and experience for each user across multiple marketing touch-points.

Lemnisk works with some of the largest global brands including Prudential, HDFC Bank, Axis Bank, Royal Group, CIMB Bank, Bupa, and Emirates NBD Bank. Lemnisk has offices in Bangalore, Dubai, and Singapore. Lemnisk is ISO 27001 certified and ISO 27018 compliance certified, accredited by BSI. Find out more at www.lemnisk.co

Bangalore, 18th April 2018

Vizury Engage announced today that it is changing its name to Lemnisk to reflect its vision of enabling agile digital growth for Financial Services marketers. The company also unveiled the industry’s first Customer Data Platform designed for Financial Services enterprises like banks, insurance, securities, and mutual funds.

Financial services enterprises are faced with a digital growth imperative. Their best of breed approach to building a marketing stack is the right strategy. However, it needs an open Customer Data Platform to centralize intelligence, develop a scaled algorithmic view of each and every user and standardize personalization across channels.”, said Subra Krishnan, CEO Lemnisk.  

Customer Data Platforms (CDPs) provide a marketer-managed system that creates a persistent, unified customer database accessible to other systems. The Lemnisk Customer Data Platform, which has an underlying CDP tailor-made for the financial services industry, is now delivering up to 400% digital growth for leading banks and insurance companies such as HDFC Bank, ICICI Prudential, Max Bupa, Royal Sundaram, Coverfox and several other global players.

The platform is powered by artificial intelligence led algorithms that orchestrate hyper-personalized experiences for a brand’s users. Lemnisk has also introduced powerful capabilities including an upgraded real-time data API that allows external channels like ATM, call center, branch software to connect to the centralized data and intelligence at a single user level.

World over, the financial services industry is vastly underserved, especially when you place it in conjunction with the fact that this industry is easily among the top spenders in any marketing category. Going forward, our vision is to add adjacent AI driven analytics and experience products in addition to the Growth Marketing and become the de facto platform of choice for Financial Services.”, Subra added.

The retargeting business focused on commerce will continue under the Vizury brand name.

 

About Lemnisk

Lemnisk is an Intelligent and Secure Customer Data Platform built for Banking, Insurance and financial Services marketers. Marketers leverage Lemnisk to maximize customer engagements and conversions across channels.

The key capabilities include:

- Customer Data Platform that uniquely resolves users across different data sources and channels.

- Custom data models and algorithms created for Banking, Insurance and other Financial Services.

- Intelligent orchestration of each customer’s journey based on one’s propensity towards a marketing channel and delivers higher engagement.

- Hyper-Personalization that creates a unique real-time marketing message and experience for each user across multiple marketing touch-points.

Lemnisk works with some of the largest global brands including Prudential, HDFC Bank, Axis Bank, Royal Group, CIMB Bank, Bupa, and Emirates NBD Bank. Lemnisk has offices in Bangalore, Dubai, and Singapore. Lemnisk is ISO 27001 certified and ISO 27018 compliance certified, accredited by BSI.

Find out more at www.lemnisk.co  

New Delhi/Bangalore, March 21, 2018: Max Bupa Health Insurance has for the first time introduced personalized experiences for its customers across multiple marketing channels using an artificial intelligence based prediction algorithm ‘Ramanujan’ devised by Lemnisk.

Lemnisk’s Ramanujan is a set of algorithms that helps brands infuse artificial intelligence into customer segmentation and customer journey and helps in automating channel orchestration.  For example, if a customer has historically responded to Facebook and not emails, then the algorithm assigns a higher score for Facebook and probably a zero for ‘email’, for that particular customer. This means the brand can now target this customer only on social channels/ mobile platforms which he is likely to respond better, and not on traditional means like email marketing.

A typical customer today is tech-savvy and engages with brands on multiple touch points. With Ramanujan, Max Bupa can now predict the channels on which its customers are most likely to respond and target them only on those channels. This is done for millions of users in real time across multiple online channels by the predictive algorithm. This is helping the brand significantly enhance customer experience and also drive up campaign ROI with better optimization of media spends.

New age health insurers like Max Bupa are adopting unconventional and new approaches such as channel orchestration where a unique channel journey for each user ensures enhanced experience, improved engagement and better ROI.

Anika Agarwal, SVP – Marketing and Head Digital Sales, Max Bupa, said, “To take our brand experience a notch higher, we have adopted Lemnisk’s Ramanujan platform, which offers personalization and enhanced  customer experience through effective use of artificial intelligence, which in turn helps us reach out to them on their most preferred channels. For customers, a relevant and consistent experience is delivered on channels they prefer and they are not bombarded with ads wherever they go which can trigger brand fatigue. We have seen an extremely encouraging response from potential consumers, with 85% lift in click-through rates, and 23% lift in conversions further down the funnel. The platform has enhanced our customer experience significantly, resulting in higher ROI and engagement across channels."

Unlike a traditional journey workflow that takes a segment level approach, each and every Max Bupa customer experiences a journey that is uniquely crafted by Ramanujan’s proprietary algorithm. We have just scratched the surface of what is a disruptive opportunity. As we seamlessly ply the ad tech and mar tech worlds, we see massive efficiencies that we can create by prioritizing free and owned marketing channels over paid adtech channels. We are currently live on one segment while efforts are already in place to take all customer segments live with orchestration.” said Subra Krishnan, CEO, Lemnisk.

Orchestration is currently live on three channels at Max Bupa – Website, Display and Push notifications, with plans to add Email and SMS into the mix, to drive results further up.

 

About Max Bupa Health Insurance

Max Bupa, a 51:49 joint venture,  brings together a combination of Bupa’s health insurance and customer service expertise with Max India’s understanding and experience of the Indian health and insurance sectors. Max Bupa offers quality health insurance services through a dedicated team of over 1900 people and its network of 29 offices across 19 cities - Delhi, Mumbai, Hyderabad, Chennai, Bangalore, Pune, Ludhiana, Chandigarh, Jaipur, Surat, Kochi, Kolkata, Patna, Goa, Gurugram, Lucknow, Vadodara, Thane and Jodhpur. Max Bupa offers individual and family oriented health insurance policies for Indians across all age groups. Max Bupa has a direct working relationship with a network of over 4000 top quality hospitals and healthcare. Over the last 8 years, Max Bupa has introduced many innovative offerings that cater to the evolving health needs of various customer segments. For more details about the company and a list of all our network hospitals please visit www.maxbupa.com.

Facebook: https://www.facebook.com/MaxBupaHealthInsurance

Twitter: https://twitter.com/MaxBupa

 

About Lemnisk

Lemnisk is an Intelligent and Secure Customer Data Platform built for Banking, Insurance and financial Services marketers. Marketers leverage Lemnisk to maximize customer engagements and conversions across channels.

The key capabilities include:

- Customer Data Platform that uniquely resolves users across different data sources and channels.

- Custom data models and algorithms created for Banking, Insurance and other Financial Services.

- Intelligent orchestration of each customer’s journey based on one’s propensity towards a marketing channel and delivers higher engagement.

- Hyper-Personalization that creates a unique real-time marketing message and experience for each user across multiple marketing touch-points.

Lemnisk works with some of the largest global brands including Prudential, HDFC Bank, Axis Bank, Royal Group, CIMB Bank, Etihad Airways, Jet Airways, MetLife, Bupa, and Emirates NBD Bank. Founded in 2008, Lemnisk has offices in San Francisco, Jakarta, Dubai, Bangalore, and Singapore. Lemnisk is ISO 27001 & ISO 27018 certified.

Find out more at  www.lemnisk.co.

For regular news and information about Lemnisk and digital marketing, like and follow the company:

Twitter:  @LemniskCo

Facebook:  https://www.facebook.com/LemniskCo/

LinkedIn:  https://www.linkedin.com/company/lemnisk

Bangalore, 12th October 2017

Lemnisk today announced that it has been ISO 27001:2013 and ISO 27018:2014 certified.

ISO 27001:2013 is globally acknowledged as the most comprehensive standard for information security covering every aspect of people, process and systems security. ISO 27018:2014 further establishes additional control objectives, controls, and guidelines for implementing measures to protect Personally Identifiable Information (PII).

Organizations that are certified have to demonstrate compliance across both standards in a rigorous, independent, third party audit.

There is a big difference between claiming compliance versus actually going through the rigor of an independent audit.  We chose the harder route and that is reflective of our commitment towards our customers. In fact, ISO 27018 is a much more recent standard, and Lemnisk is an early pioneer in pushing for and adopting this standard successfully,” said Subra Krishnan, CEO, Lemnisk.

Lemnisk’s Customer Data Platform (CDP) provides a marketer-managed system that creates a persistent, unified customer database accessible to other marketing systems for user level personalization and channel orchestration. Vizury provides APAC enterprise marketers with a CDP that helps drive significantly higher digital leads and conversions.

Large enterprises, especially in Financial Services domain, rightfully have tight information security criteria that often restrict data-driven marketing. The certification cements Lemnisk’s status as one of the very few new age technology companies truly geared to deliver cutting edge marketing for such enterprises. Some of the largest and most prestigious banks and insurance logos in the world have already adopted our CDP. Many more are in the process of doing so,” he added.

 

About Lemnisk

Lemnisk is an Intelligent and Secure Customer Data Platform built for Banking, Insurance and financial Services marketers. Marketers leverage Lemnisk to maximize customer engagements and conversions across channels.

The key capabilities include:

- Customer Data Platform that uniquely resolves users across different data sources and channels.

- Custom data models and algorithms created for Banking, Insurance and other Financial Services.

- Intelligent orchestration of each customer’s journey based on one’s propensity towards a marketing channel and delivers higher engagement.

- Hyper-Personalization that creates a unique real-time marketing message and experience for each user across multiple marketing touch-points.

Lemnisk works with some of the largest global brands including Prudential, HDFC Bank, Axis Bank, Royal Group, CIMB Bank, Etihad Airways, Jet Airways, MetLife, Bupa and Emirates NBD Bank.

Founded in 2008, Lemnisk has offices in Dallas, San Francisco, Jakarta, Dubai, Bangalore and Singapore.

For more information, please visit http://www.lemnisk.co.

Bangalore, 21st September 2017

Lemnisk today announced that it has been inducted into the Customer Data Platform Institute as a member. The Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management. Members go through a rigorous CDP product capability assessment before becoming eligible to join.

Customer Data Platforms provide a marketer-managed system that creates a persistent, unified customer database accessible to other systems. Interest in CDP has grown exponentially in the last year. Industry Influencers like Gartner and Forrester have been educating marketers about CDP. Funding in this space has exceeded $1B and the industry is growing at over 50%.

We are pleased to welcome Lemnisk as a member of the Institute.  Their strong position in the Asian market illustrates the global need for CDP applications.  We look forward to working with them to expand the use of CDPs by marketers everywhere.” said David Raab, CEO, CDP Institute, announcing the new addition.

The CDP Institute has been at the forefront of defining and promoting Customer Data Platforms. Their work in this space has been seminal in helping marketers understand the need for a CDP and the ways they can drive value from it. As a market leader in Asia, we are delighted to join the Institute and help promote this much-needed category in the region." said Subra Krishnan, CEO, Lemnisk.

Lemnisk provides APAC enterprise marketers, especially BFSI companies, with a CDP that helps drive significantly higher digital leads and conversions. Leading companies in the region have adopted the platform successfully. Earlier this year, Lemnisk reported successful implementation with HDFC BANK, resulting in a lift of 400% in digital conversions.

“Our leadership position in Asia combined with our early traction with US customers shows a strong resonance for our proposition. As the CDP space evolves, we are excited to help define and innovate within the category,” added Subra.

About Lemnisk

Lemnisk is an Intelligent and Secure Customer Data Platform built for Banking, Insurance and financial Services marketers. Marketers leverage Lemnisk to maximize customer engagements and conversions across channels.

The key capabilities include:

- Customer Data Platform that uniquely resolves users across different data sources and channels.

- Custom data models and algorithms created for Banking, Insurance and other Financial Services.

- Intelligent orchestration of each customer’s journey based on one’s propensity towards a marketing channel and delivers higher engagement.

- Hyper-Personalization that creates a unique real-time marketing message and experience for each user across multiple marketing touch-points.

Lemnisk works with some of the largest global brands including Prudential, HDFC Bank, Axis Bank, Royal Group, CIMB Bank, Etihad Airways, Jet Airways, MetLife, Bupa and Emirates NBD Bank.  Founded in 2008, Vizury has offices in Dallas, San Francisco, Jakarta, Dubai, Bangalore and Singapore. Vizury is an ISO 27001 & ISO 27018 certified company.

About the Customer Data Platform Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.  Services include a library of white papers, case studies, evaluation information and vendor profiles; daily newsletter on industry events; blog covering CDP issues; directory of sponsor and non-sponsor vendors; participation in industry events; and consulting on related issues.  Funding for the Institute is provided by industry vendors while membership for individuals is free.  For more information visit or email info@cdpinstitute.org.  The Institute is managed by Raab Associates, an independent consulting firm specializing in marketing technology planning and evaluation.

For more information, please visit http://www.lemnisk.co.

BangaloreAug. 17, 2017

Coverfox, a global top 50 Insurtech company has disrupted the Indian insurance ecosystem with its comparison website where users can compare, buy and manage insurance policies. Coverfox has been working with Lemnisk to pioneer and execute 'quote level personalization' across online marketing channels to effectively engage with users who drop off from the website after taking an insurance quote.

"Lemnisk's ability to offer 1:1 personalization at the intersection of ad tech and martech channels makes them unique. After seeing great and sustained results on programmatic display where we managed to drive down COA by 75%, we are now extending the solution to other channels as well," stated Siddesh Karkar, Head Online Marketing at Coverfox.

When a user drops off from the Coverfox website after taking a quote, Lemnisk's marketing platform captures quote level variables such as automobile model, registration number, premium amount, etc. These granular data points are then used to serve personalized ads to deliver a much sharper and relevant experience to users and bring them back to the website.

"We have consistently improved both scale and acquisition costs on Lemnisk's platform. Most importantly, we have been able to jointly push the marketing innovation envelope further with the help of channels such as Browser Push, a decisive factor for us as we look to disrupt the online insurance space," said Jaimit Doshi, Chief Sales & Marketing Officer at Coverfox.

While the focus has been on Programmatic Display and Facebook channels over the past year, Coverfox has recently launched Browser Push Notification as well - a new marketing channel on the web browser similar to a mobile push notification.

"Coverfox and Lemnisk share a common passion for innovation - and the partnership has pushed us to create cutting-edge personalization capabilities. As we expand the relationship to channels beyond programmatic, we hope to help Coverfox drive channel a consistent and synchronized conversation with users across all these channels," said Subra Krishnan, SVP Products at Lemnisk.

 

About Coverfox

 

Coverfox.com is India's fastest growing online insurance portal where you can compare, buy and manage your insurance policies. Using its proprietary technology and algorithm-based platform, users can compare and choose from a range of plans across top insurance companies, understand key features and buy policies instantly and safely. Coverfox currently offers health, car, bike, travel and home insurance policies.

Coverfox is run by Glitterbug Technologies, a tech company which has received Series A & B funding from global funds such as SAIF partners, Accel and Narayan Murthy's Catamaran Ventures.

 

About Lemnisk

 

Lemnisk is an Intelligent and Secure Customer Data Platform built for Banking, Insurance and financial Services marketers. Marketers leverage Lemnisk to maximize customer engagements and conversions across channels.

The key capabilities include:

- Customer Data Platform that uniquely resolves users across different data sources and channels.

- Custom data models and algorithms created for Banking, Insurance and other Financial Services.

- Intelligent orchestration of each customer’s journey based on one’s propensity towards a marketing channel and delivers higher engagement.

- Hyper-Personalization that creates a unique real-time marketing message and experience for each user across multiple marketing touch-points.

 

To view the complete Coverfox Case Study, visit

https://info.lemnisk.co/coverfox

 

For more information, please visit https://www.lemnisk.co.

 

Contact:

Rahul Mathew

rahul.mathew@lemnisk.co

+91-8095967384

 

Bangalore, 21st February, 2017

HDFC Bank has chosen Lemnisk's Data and Marketing Platform to help execute its personalized multi-channel engagements beginning with its website. HDFC Bank is the first private bank in India to acknowledge and embrace the role of technology in marketing to create a consistent and personalized experience for its customers across all digital touch points.

“Today’s digital customer connects with our brand at several touch points. And a consistent personalized feel across these interactions is important to amplify our brand recall, drive digital engagement and enhance customer experience. Logically, the starting point for such an experience was the bank's website” said Ashish Morone, Head Marketing & Communications at HDFC Bank.

He further added “Engage has the unique ability to combine online and offline data at a user level and use them in highly flexible personalization frameworks. This was key in executing our digital strategy and helped us increase digital conversions on our website”.

Engage uses a combination of behavioral attributes and CRM data to personalize banners for customers visiting the bank’s website. This has resulted in the overall improvement in the bank’s website user engagement leading to a 4X increase in website lead conversions and 30% reduction in cost-of-acquisition.

“HDFC Bank identified three types of visitors to its website – existing customers, returning prospects and new users. Their objective was to treat each user within a given segment uniquely by creating a relevant and personalized site experience centered on HDFC Bank’s product lines. As a result, we load tens of thousands of variations of the website that drives much better clicks and conversions” said Subra Krishnan, SVP Products at Lemnisk.

Lemnisk’s Customer Data Platform is custom built for the BFSI vertical and includes niche use cases that are very specific to BFSI. It is an atomic technology stack that tightly integrates online and offline user data and multiple marketing channels. With machine learning capabilities, the platform powers user level predictions and 1:1 messaging.

About HDFC Bank

Promoted in 1995 by Housing Development Finance Corporation (HDFC), India's leading housing finance company, HDFC Bank is one of India's premier banks providing a wide range of financial products and services to its 37 million customers. As of December 31, 2016, the Bank had a distribution network with 4,555 branches and 12,087 ATMs in 2,597 cities/towns.

About Lemnisk

Lemnisk is an Intelligent and Secure Customer Data Platform built for Banking, Insurance and financial Services marketers. Marketers leverage Lemnisk to maximize customer engagements and conversions across channels.

The key capabilities include:

- Customer Data Platform that uniquely resolves users across different data sources and channels.

- Custom data models and algorithms created for Banking, Insurance and other Financial Services.

- Intelligent orchestration of each customer’s journey based on one’s propensity towards a marketing channel and delivers higher engagement.

 

- Hyper-Personalization that creates a unique real-time marketing message and experience for each user across multiple marketing touch-points.

 

For more information, please visit www.lemnisk.co

For regular news and information about Lemnisk and digital marketing, like and follow the company:

Twitter: @LemniskCo

Facebook: https://www.facebook.com/Lemniskco

LinkedIn: https://www.linkedin.com/company/13692333/

Maximise The Digital Share Of Your Business
Our experts love to answer questions. Fill out the form below.

I consent to provide the information above for use by Lemnisk solely to contact me about my request and/or questions in accordance with the following conditions:

The information may be stored in third party servers in the US.

Suitable processes and technology are in place to secure the information.