Modern Marketing Stack for the Decade Ahead

  • June 11, 2021
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Lemnisk hosted a Customer Data Platform (CDP) Virtual Summit for the India region in February 2021. The summit’s aim was to make enterprise marketers understand how they could transform their business using customer data. During the summit, an insightful panel discussion was held with leading industry stalwarts on the topic – Modern Marketing Stack for the Decade Ahead.


The panel comprised of Mayank Gupta, Senior Director D2C Business, Acko General Insurance, Gaurang Sanghvi, Head – Digital Business, DSP Mutual Fund, and Deepak Oram, Head – Martech & Automation, HDFC Bank.


IND-Summit-Panel-Discussion-01 | modern marketing stack


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Here are some of the important excerpts from the discussion:


Modern Marketing Stack for the Decade Ahead




Identify Customer Intent through their Digital Footprint



For any D2C Brand, there are 4 Major North Star Metrics:

  1. Top-of-the funnel engagement

  2. Conversion rate

  3. Average purchase order value

  4. Customer retain rate


Best Practices for Enterprise Marketers Who are Adopting a Digital Strategy:

  1. Check how data-driven is the organization and find out what are the challenges

  2. Check if using martech tools can help solve the challenges

  3. Understand what are the key objectives and goals of the organization – extract insights from customer data that can assist in achieving these goals



By Bijoy K.B | Marketing Manager at Lemnisk


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