A leading dynamic bank in the Middle East that offers a comprehensive range of services that includes both personal and business banking. The bank operates through segments such as retail banking, business banking, wholesale banking, insurance, and treasury. The bank is also well-known for its diverse portfolio of digital banking solutions for its customers.
CHALLENGE
- Improve new-to-bank conversions with cross-channel engagement
- Increase user engagement by creating hyper-personalized experiences for website users without compromising on security
SOLUTION
Lemnisk was able to personalize the messaging for each user that visited the website, by collecting behavioral data from the different pages that the user had visited.
Both new-to-bank and existing users were targeted with personalized engagements on and off the website through 3 specific channels – Onsite Notification, Web Push Notification, and Banner Personalization.
RESULT
The Middle East bank increased its new-to-bank conversions by an astonishing 40%.
The Metrics
40%
increase in New-to-Bank conversions
“Almost 70% of our customers interact with us via our website. We wanted to leverage this digital channel shift towards improving our online user engagement. Lemnisk was chosen as our digital technology vendor to help us in this regard. Within a short period of time, they have delivered phenomenal results by targeting both our existing and prospective customers. Our new-to-bank conversions have gone through the roof. We are excited to see what we can accomplish with Lemnisk in the future.”
Chief Marketing Officer
Middle East Bank
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