A leading dynamic bank in the Middle East that offers a comprehensive range of services that includes both personal and business banking.
The bank operates through segments such as retail banking, business banking, wholesale banking, insurance, and treasury. The bank is also well-known for its diverse portfolio of digital banking solutions for its customers.
- Improve new-to-bank conversions with cross-channel engagement
- Increase user engagement by creating hyper-personalized experiences for website users without compromising on security
Lemnisk was able to personalize the messaging for each user that visited the website, by collecting behavioral data from the different pages that the user had visited.
Both new-to-bank and existing users were targeted with personalized engagements on and off the website through 3 specific channels – Onsite Notification, Web Push Notification, and Banner Personalization.
The Middle East bank increased its new-to-bank conversions by an astonishing 40%.
increase in New-to-Bank conversions