Traditional martech & adtech worlds have operated in silos which have resulted in marketers being
unable to leverage the two technologies for better customer engagement and conversions.
Lemnisk powers Marketing & Advertising tech convergence that helps marketers improve campaign
effectiveness by optimizing the marketing spend and utilizing marketing channels more effectively.
Lemnisk’s AI Platform helps marketers optimize the effectiveness of free marketing channels and extract quality marketing leads before spending marketing budgets on programmatic campaigns.
Marketers leverage Lemnisk’s Customer Data Platform to get clearer insights into user behavior and preferences. They can now target customers/prospects with programmatic campaigns who are more likely to interact and engage and thereby bring down marketing costs.
Lemnisk increases call-center efficiency by bringing in call-center data to its CDP. With this data, marketers are able to follow up with programmatic campaigns for prospects who are most likely to engage positively and lead to an early conversion or product-upsell.
116 Customer Data Platform Use Cases: A Comprehensive E-Book for Various Industries
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