Artificial intelligence is no longer a futuristic buzzword; rather, it is the motor propelling a new era of client interaction as the marketing terrain is changing at an explosive pace. Companies that fail to adapt risk falling behind. But there’s good news: Lemnisk isn’t just keeping up—we’re leading the charge.
We are happy to present a revolutionary set of industry-first AI Innovations to our CDP. These are not simply small changes; they represent a major leap forward, enabling marketers like you to engage with customers in a sophisticated, real-time, and highly tailored manner.
What then underlines the engine of this improved Lemnisk platform? Let us delve in:
1. Real-Time, Event-Driven Predictive Scoring
Imagine knowing, in real-time, a customer’s chance of churning or purchase inclination. Our new prediction score provides exactly that. You can aggressively apply timely retention and conversion techniques by grouping viewers depending on instantaneous behavioral triggers. Think about lead scores with up to 97% AUC! These are instantly usable within your CRMs and Learning Management Systems as an ensemble of neural networks and sophisticated algorithms that digest different user data to provide shockingly accurate results.
2. Entity-Level Identity Resolution—the True 360° View
Customer profiles that fit all are relics from the past. Whether credit cards, loans, or investments, our improved Entity-Level Identity Resolution aggregates client intelligence across all your business lines into a single, logical perspective. We make sure you have the whole picture by linking several identifiers, such as Policy IDs or Lead IDs, with a main user identifier, such as a mobile number. For big companies, this changes everything since it simplifies campaign planning and substantially lowers profile duplicates.
3. Listen Right Now! Transposing Voice Calls into CX Gold for CDP
Your consumer insight gold mine is your contact centre. Using powerful AI (including BERT embedding and N-dimensional clustering) to extract vital sentiment and topic insights after auto-transcribing conversation records unlocks this potential in our Voice to CDP product. The best thing is that it’s totally automatic, requires no manual tagging, and these rich signals are straight into your CDP in real-time to run customised voice trips.
4. MCP Compliance: Meet Your Data Co-Pilot—AI Agents
More powerful AI agents require safe, real-time access to contextual data. Lemnisk now follows the open standard Model Context Protocol (MCP), which lets artificial intelligence agents access extensive business data. Your brand’s AI agents can safely access identity-resolved consumer data from Lemnisk’s Real-Time Profile Store using our external API and MCP Server Integration. While simplifying AI integration and guaranteeing scalability, this enables RAG-enhanced customer support, dynamically built targeted campaigns, and much more.
The Future is Now
These skills go beyond the addition of artificial intelligence to create an AI-native basis for consumer interaction going forward. They let you:
- Predict consumer demands before they ever express them
- Personalize contacts on an unheard-of depth and scale.
- Maximize every touch point for the best impact and return on investment
- Future-proof your marketing stack in an AI-first environment
About ready to transform your client interactions?
Contact us for more information on these exciting new features and how Lemnisk can transform your customer engagement strategy.
By Bijoy K.B | Associate Director – Marketing at Lemnisk
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