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Tawuniya Case Study Solution Image
How Tawuniya Achieved a 62X ROI Through Intelligent Engagement
  • Unified customer data across web behavior, CRM, and policy systems
  • Progressive omnichannel journeys (Web Push → Email → SMS → WhatsApp)
  • Real-time, behavior-led personalization
  • Exit-on-conversion logic to prevent over-communication
Result: 62X ROI with improved conversions and reduced engagement fatigue
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SAGP Case Study Mock Up

Why Saudi Arabian Grand Prix chose Lemnisk

  • Structured always-on fan engagement across every ticketing phase
  • Personalized communication based on ticket interests and browsing behavior
  • Coordinated App Push, Web Push, and On-site Notifications for higher engagement
  • A scalable engagement engine supporting multiple racing properties within the Saudi Motorsport Company ecosystem

Result: Nearly 4X increase in fan reach and 2.5X growth in fan engagement

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Reality check: Motorsport fans don’t stay engaged through one campaign. Lemnisk helped SAGP build an always-on engagement engine that nurtured fan interest from Super Early Bird ticket sales through Race Day, driving stronger engagement and measurable ticket revenue.

Results that speak
for themselves

Throughout the Season 6 ticketing lifecycle, Saudi Arabian Grand Prix replaced fragmented fan outreach with intelligent, lifecycle-driven engagement, delivering greater reach, stronger fan engagement, and measurable contribution to ticket revenue.

Impressions Served
0 M
Fans Engaged
0 K
Increase in Fan Engagement
0 X

What SAGP Has to Say

Renad Kumosani SAGP
Renad Kumosani Social Media & Digital Manager,
Saudi Motorsport Company

"Our goal was to create meaningful, continuous engagement that reflects the excitement of the Saudi Grand Prix while helping fans discover the experiences most relevant to them. Lemnisk enabled us to engage fans more effectively across every stage of the ticketing journey, delivering stronger engagement and measurable business outcomes."

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