What's Inside
Eight chapters
The Fragmented Investor Journey — and What It Costs
Four commercial consequences of siloed data: dormancy, missed cross-sell, silent churn, and the compounding cost of irrelevant communication.
What Is a CDP & Why Broking Needs One
Why the broking relationship is unusually data-rich — logins, watchlists, trades, research reads, IPO applications — and why that signal stream is mostly wasted.
Building the 360-Degree Investor Profile
The six layers of a complete profile: identity and KYC, portfolio, behavioural, engagement, support history, and derived intent signals.
Key Use Cases for CDP in Broking
Four journey stages — pre-account, onboarding, retention, wallet expansion — and which use cases to sequence first.
Regulatory Compliance and Data Privacy
Consent and individual rights, audit trails, data minimization and retention, and the access controls a compliance-first CDP has to support.
Technology and Integration Architecture
Six source systems to connect, and the hybrid architecture that keeps KYC documents and PAN details in place while still enabling personalization.
Measuring the ROI of a CDP in Broking
A worked model of where returns come from, the metrics to baseline before you start, and a realistic view of how long impact takes.
Getting Started — A Practical Roadmap
Four phases from Foundation to Optimization, plus the five criteria to evaluate CDP vendors against.
of new demat accounts go dormant within 12 months. Generic, untargeted communications fail to connect investor goals with relevant products at the right time — and Chapter 1 traces what that costs.
What You'll Take Away
Five things you can act on
A six-layer specification for what a complete investor profile has to contain
Use cases mapped to all four journey stages, with the highest-ROI ones to start from
A hybrid architecture that satisfies data residency without blocking activation
The metrics to baseline before implementation, from activation rate to contact centre volume
Five criteria for evaluating CDP vendors on financial services readiness
Who It's For
Brokerages building investor intelligence