Elevating digital insurance acquisition with intelligent customer journeys
Tawuniya, one of Saudi Arabia’s leading insurance providers, partnered with Lemnisk to optimize digital acquisition and retention journeys. By unifying fragmented customer data and orchestrating real-time, personalized engagement across channels, Tawuniya delivered stronger conversions, higher efficiency, and measurable ROI from its martech ecosystem.
- 87% reduction in customer touchpoints
- 75% improvement in operational efficiency
- 62X ROI from digital engagement initiatives
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How Tawuniya Achieved a
62X ROI Through Intelligent Engagement
- Unified customer data across web behavior, CRM, and policy systems
- Progressive omnichannel journeys (Web Push → Email → SMS → WhatsApp)
- Real-time, behavior-led personalization
- Exit-on-conversion logic to prevent over-communication
Results that speak
for themselves
Over a nine-month engagement, Tawuniya replaced manual, fragmented campaigns with orchestrated customer journeys—driving efficiency, cost savings, and sustained performance gains.
Why Tawuniya chose
Lemnisk
- Unified Customer Data Foundation to eliminate data silos
- Real-time personalization at scale, even during 3.4× volume surges
- Progressive journey orchestration instead of channel bombardment
- End-to-end automation that freed teams to focus on strategy
Result: 140% increase in user engagement
Reality check: In digital insurance, precision beats volume. Lemnisk helped Tawuniya reduce communication noise by 87% while increasing conversions through real-time orchestration.
See What Our Customers Are Saying
“Leveraging Lemnisk CDP’s real-time segmentation and orchestration, we have been able to boost engagement with our prospects and enhance customer experience at the same time. Lemnisk CDP has seamlessly integrated with our ecosystem and empowered communication channels like WhatsApp, which has been instrumental in driving vital
business metrics for us.”
“Our collaboration with Lemnisk has proven immensely fruitful, delivering exceptional results within a remarkably short timeframe. Through their platform, we've experienced enhancements in both scalability and acquisition cost efficiency, consistently surpassing expectations.”
“Lemnisk has helped revolutionize our approach to customer engagement. With their Customer Data Platform (CDP), we've seamlessly integrated our customer data, granting us a singular view of our users. Our marketing campaigns have been empowered with consistent and precise recommendations for targeting ticket sales across multiple channels, resulting in a truly immersive digital experience. Moreover, Lemnisk's managed services have provided us with a proactive and agile team, helping us meet our KPIs and deliver excellence.”
TATA AIA