Globally, marketers in the financial services industry are under constant pressure to increase online engagement and provide a personalized customer experience across a range of marketing channels. Lemnisk’s Intelligent Customer Data Platform has helped some of the world’s leading banks to orchestrate a unique hyper-personalized customer experience across all touchpoints.

banking-user banking-user

Here’s how Lemnisk helps global banks increase online user engagement

Channel Orchestration Sequencing

Channel Orchestration powered by Ramanujan AI helps banking marketers target users within a segment based on their affinity towards online or offline channels. Lemnisk's AI-based platform activates banking users on channels that have the best chance of engagement and forecasts weariness of the user when overexposed to repeated engagements.

banking-channel orchestration
banking-message

NBO-based Experience for Existing Customers

Banking marketers can identify existing customers among their website visitors even before they log in. Lemnisk CDP helps in delivering personalized customer experiences at scale with NBO (Next Best Offer) based recommendations on the bank website and paid channels to up-sell/cross-sell products.

Finding User Intent

Lemnisk's Intelligent Customer Data Platform aids banking marketers by leveraging first-party and third-party databases to discover the intent level of your leads. This enables their inundated call center to focus on high propensity users and speed up online conversion rates.

banking-user intent
banking-user journey

Lead Nurturing

There might be a good chunk of users who would’ve submitted a lead but wouldn’t have proceeded to the next step in the purchase cycle. Banking marketers can easily extract such information from the Lemnisk CDP and nurture these leads through their preferred digital channels.

Maximize The Digital Share Of Your Business

Get An Assessment
calendar

Our Latest Offerings


E-BOOK

116 Customer Data Platform Use Cases: A Comprehensive E-Book for Various Industries

View More

INFOGRAPHIC

Interesting Customer Data Platform Use Cases for Banking

View More

WHITEPAPER

future-proof CX

Future-Proofing Customer Experience in an Evolving Martech Landscape

View More
Maximise The Digital Share Of Your Business
Our experts love to answer questions. Fill out the form below.

I consent to provide the information above for use by Lemnisk solely to contact me about my request and/or questions in accordance with the following conditions:

The information may be stored in third party servers in the US.

Suitable processes and technology are in place to secure the information.