Driving Digital Banking Engagement With Intelligent Personalization
A leading global bank in India partnered with Lemnisk to accelerate digital customer acquisition and improve engagement across its website.
- 140% increase in user engagement through website personalization
- Hyper-personalized experiences driven by first-party behavioral data
- Enterprise-grade security & compliance aligned with banking standards
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How a Leading Global Bank in India Achieved a
140% Engagement Lift Through Intelligent Personalization
- First-party website behavior captured at a user level
- Personalized engagement across onsite, web push, and banners
- Behavior-based personalization using last visited product
- ISO-certified, privacy-compliant data security for banking
Result: 140% increase in user engagement through personalized digital experiences
Results that speak
for themselves
Over the course of the engagement, the bank delivered highly personalized digital experiences across its website and owned channels. By activating first-party behavioral data and tailoring engagement to user intent, the bank achieved a significant uplift in customer engagement.
Operational overhead reduction
0
%
Why a Leading Global Bank in India chose Lemnisk
- Ability to capture first-party website behavior at a user level
- Hyper-personalized digital experiences across owned channels
- Cross-channel engagement using onsite notifications, web push, and banners
- ISO 27001 & ISO 27018 certified platform ensuring data privacy and security
Reality check: In digital banking, relevance drives engagement. By activating first-party website behavior and delivering personalized experiences across key touchpoints, Lemnisk helped this global bank achieve a 140% lift in user engagement—without compromising data privacy or security.
See What Our Customers Are Saying
“Our users expect a unique experience wherever they come in touch with the brand. The website is the logical place to start, and we have seen a very high 140% lift in engagement due to personalization. We are keen to innovate on new use cases that will help us drive new customer acquisition.”