Driving Digital Engagement Through Cross-Channel Personalization
A leading South East Asian bank with a strong retail and investment banking presence partnered with Lemnisk to grow its digital business through personalization.
- 65% increase in clicks uplift
- Cross-channel personalization across web and offsite touchpoints
- First-party behavioral data captured at a user level
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- First-party website behavior collected at a user level
- Personalized messaging based on last visited product
- Channel orchestration across onsite notification, web push, and programmatic display
- Secure, ISO 27001 & ISO 27018 certified data handling
Results that speak
for themselves
By orchestrating personalized engagement across multiple digital channels, the bank became one of the first in the SEA region to deliver a unified, cross-channel user experience—resulting in a significant uplift in clicks and engagement.
- Ability to collect and activate first-party behavioral data
- Cross-channel orchestration across owned and paid touchpoints
- Personalization driven by last product interaction
- Enterprise-grade security with ISO 27001 & ISO 27018 certifications
See What Our Customers Are Saying
“Leveraging Lemnisk CDP’s real-time segmentation and orchestration, we have been able to boost engagement with our prospects and enhance customer experience at the same time. Lemnisk CDP has seamlessly integrated with our ecosystem and empowered communication channels like WhatsApp, which has been instrumental in driving vital
business metrics for us.”
“Our collaboration with Lemnisk has proven immensely fruitful, delivering exceptional results within a remarkably short timeframe. Through their platform, we've experienced enhancements in both scalability and acquisition cost efficiency, consistently surpassing expectations.”
“Lemnisk has helped revolutionize our approach to customer engagement. With their Customer Data Platform (CDP), we've seamlessly integrated our customer data, granting us a singular view of our users. Our marketing campaigns have been empowered with consistent and precise recommendations for targeting ticket sales across multiple channels, resulting in a truly immersive digital experience. Moreover, Lemnisk's managed services have provided us with a proactive and agile team, helping us meet our KPIs and deliver excellence.”
TATA AIA