Elevating digital insurance acquisition with intelligent customer journeys
Tawuniya, one of Saudi Arabia’s leading insurance providers, partnered with Lemnisk to optimize digital acquisition and retention journeys. By unifying fragmented customer data and orchestrating real-time, personalized engagement across channels, Tawuniya delivered stronger conversions, higher efficiency, and measurable ROI from its MarTech ecosystem.
- 87% reduction in customer touchpoints
- 75% improvement in operational efficiency
- 62X ROI from digital engagement initiatives
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- Unified customer data across web behavior, CRM, and policy systems
- Progressive omnichannel journeys (Web Push → Email → SMS → WhatsApp)
- Real-time, behavior-led personalization
- Exit-on-conversion logic to prevent over-communication
Results that speak
for themselves
Over a nine-month engagement, Tawuniya replaced manual, fragmented campaigns with orchestrated customer journeys—driving efficiency, cost savings, and sustained performance gains.
Why Tawuniya chose Lemnisk
- Unified Customer Data Foundation to eliminate data silos
- Real-time personalization at scale, even during 3.4× volume surges
- Progressive journey orchestration instead of channel bombardment
- End-to-end automation that freed teams to focus on strategy
Result: 75% increase in operations efficiency
Reality check: In digital insurance, precision beats volume. Lemnisk helped Tawuniya reduce communication noise by 87% while increasing conversions through real-time orchestration.
Tawuniya Insurance