Lemnisk Prime Time with
Mohamed Adam Wee, CIMB Bank

Mohamed Adam Wee is a marketing veteran with a career spanning more than 25 years. He has previously worked for esteemed brands such as Maybank, Sunrise Berhad, Astro, BBDO Malaysia, and the BMW Group in various senior and regional management roles. He is also the winner of the Best Marketer in Retail & Promotions Marketing at CMO Awards 2018. On Lemnisk Prime Time, Adam imparts valuable thought-leadership on how companies could leverage digital technologies to improve customer engagement.


Here is a case study on how to drive up digital conversions with hyper personalization and cross channel engagement

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