How AI can be a Game-Changer for Financial MarketersView More
Customers expect personalized digital experiences while interacting with their Financial Services providers. To engage customers and prospects through digital channels, marketers must know each customer, understand their precise needs and intention, and provide the right offer at the right time.
Financial Marketers use Lemnisk’s AI-based platform to decipher each customer’s behavior, understand their digital experience, provide personalized recommendations and deliver a consistent experience across channels.
Financial Marketers continue to target existing customers with the next best action/offer as opposed to the next best experience. This strategy doesn’t focus on the long-term vision of delivering value to customers. With Lemnisk’s AI-driven Customer Data Platform, marketers can use sophisticated decision engines to craft the next best experience for customers.
Marketers need to leverage a diverse and evolving landscape of technologies to manage customer interactions across channels. With Lemnisk, they are able to align inbound and outbound interactions across various touch points to convey a consistent marketing message throughout the customer life cycle.
To accelerate digital interactions and engage customers online, financial marketers must understand the needs, preferences, and buying intent of users. Lemnisk’s CDP helps in assimilating data from various sources and helps marketers in recommending offers that result in increased conversions.