Bangalore, 18th April 2018
Vizury Engage announced today that it is changing its name to Lemnisk to reflect its vision of enabling agile digital growth for Financial Services marketers. The company also unveiled the industry’s first Customer Data Platform designed for Financial Services enterprises like banks, insurance, securities, and mutual funds.
“Financial services enterprises are faced with a digital growth imperative. Their best of breed approach to building a marketing stack is the right strategy. However, it needs an open Customer Data Platform to centralize intelligence, develop a scaled algorithmic view of each and every user and standardize personalization across channels.”, said Subra Krishnan, CEO Lemnisk.
Customer Data Platforms (CDPs) provide a marketer-managed system that creates a persistent, unified customer database accessible to other systems. The Lemnisk Customer Data Platform, which has an underlying CDP tailor-made for the financial services industry, is now delivering up to 400% digital growth for leading banks and insurance companies such as HDFC Bank, ICICI Prudential, Max Bupa, Royal Sundaram, Coverfox and several other global players.
The platform is powered by artificial intelligence led algorithms that orchestrate hyper-personalized experiences for a brand’s users. Lemnisk has also introduced powerful capabilities including an upgraded real-time data API that allows external channels like ATM, call center, branch software to connect to the centralized data and intelligence at a single user level.
“World over, the financial services industry is vastly underserved, especially when you place it in conjunction with the fact that this industry is easily among the top spenders in any marketing category. Going forward, our vision is to add adjacent AI driven analytics and experience products in addition to the Growth Marketing and become the de facto platform of choice for Financial Services.”, Subra added.
The retargeting business focused on commerce will continue under the Vizury brand name.
Lemnisk is an Intelligent and Secure Customer Data Platform built for Banking, Insurance and financial Services marketers. Marketers leverage Lemnisk to maximize customer engagements and conversions across channels.
The key capabilities include:
- Customer Data Platform that uniquely resolves users across different data sources and channels.
- Custom data models and algorithms created for Banking, Insurance and other Financial Services.
- Intelligent orchestration of each customer’s journey based on one’s propensity towards a marketing channel and delivers higher engagement.
- Hyper-Personalization that creates a unique real-time marketing message and experience for each user across multiple marketing touch-points.
Lemnisk works with some of the largest global brands including Prudential, HDFC Bank, Axis Bank, Royal Group, CIMB Bank, Bupa, and Emirates NBD Bank. Lemnisk has offices in Bangalore, Dubai, and Singapore. Lemnisk is ISO 27001 certified and ISO 27018 compliance certified, accredited by BSI.
Find out more at www.lemnisk.co