Max Bupa Partners With Leading Big Data Marketing Company Lemnisk to Engage Digital Customers

New Delhi/Bangalore, March 31, 2016: Max Bupa Health Insurance has entered into a strategic partnership with Lemnisk, a leading Customer Data Platform vendor, to personalize and deepen customer engagement on various online and social platforms. Lemnisk helps leverage data from disparate online and offline sources to segment users and target them with personalized engagements. Max Bupa will use Lemnisk to generate data-backed insights and evolve a personalized digital customer engagement strategy.

The digital medium presents a huge opportunity to reach out to potential customers given the fact that only 5-7% people in India own health insurance. Adapting to the digital format will enable Max Bupa contextualize conversations with its existing customers on the web and also decipher their lifestyle and health habits which will help further personalize its products and service offerings.

The Max Bupa Health Pulse Survey has shown that 44% customers search the web before making a health insurance purchase and 15% renew online. We are growingly focusing on the digital customer and want to meaningfully engage with the customers through targeted conversations. We see potential for huge performance benefits with Lemnisk’s Lemnisk Platform to grow engagement and enroll more customers through various digital platforms. With deeper insights into our customer base, we will be in a better position to serve the large uninsured population in the country, with a multi-channel marketing platform,” said Anika Agarwal, Head - Marketing, Max Bupa.

Insurance companies are aggressively growing their digital business. Lemnisk’s background and expertise in driving highly personalized acquisition and retention conversations across a wide variety of channels like social, programmatic, website, app etc. is helping us become the platform of choice for the BFSI vertical. In Max Bupa, we have a progressive marketer embracing and aggressively growing digital customers. We are extremely proud to partner with them in this journey and help them execute a data driven marketing strategy that will meaningfully improve wallet share from their digital business,” said Subra Krishnan, SVP Products at Lemnisk.

Choosing from an array of digital touch points, Lemnisk will reach out to Max Bupa’s high-intent users on the channels that they are most active. An active Facebook user will be shown Facebook ads while an avid news website visitor will be shown display ads on the website that he frequently visits. Further, the message shown to both of these users will vary based on their online behavior and profile. With 1:1 relevant recommendations, Max Bupa can help their customers make the right insurance choices.

Lemnisk is a unique Data and Marketing Platform that can integrate data from different online and offline sources to help brands get answers to their key business problems and activate multi-channel marketing to foster customer engagement.

About Max Bupa Health Insurance

Max Bupa is a, 74:26, joint venture between Max India Limited, a multi-business corporate with expertise in life insurance and health care and Bupa, a leading global health and care company with 65 years of healthcare knowledge. Max Bupa brings together a combination of Bupa’s health insurance and customer service expertise with Max India’s understanding and experience of the Indian health and insurance sectors. Max Bupa offers quality health insurance services through a dedicated team of over 1400 people and its network of 26 offices across 16 cities - Delhi, Mumbai, Hyderabad, Chennai, Bangalore, Pune, Ludhiana, Chandigarh, Jaipur, Surat, Kochi, Kolkata, Patna, Goa and Jodhpur.

Max Bupa offers individual and family oriented health insurance policies for Indians across all age groups. Max Bupa has a direct working relationship with a network of over 3500 top quality hospitals and healthcare providers, with plans to extend its network of hospitals to other parts of the country. Max Bupa services customers directly without third party involvement. For more details about the company and a list of all our network hospitals please visit www.maxbupa.com.

 

About Lemnisk

Lemnisk is an Intelligent and Secure Customer Data Platform built for Banking, Insurance and financial Services marketers. Marketers leverage Lemnisk to maximize customer engagements and conversions across channels.

The key capabilities include:

- Customer Data Platform that uniquely resolves users across different data sources and channels.

- Custom data models and algorithms created for Banking, Insurance and other Financial Services.

- Intelligent orchestration of each customer’s journey based on one’s propensity towards a marketing channel and delivers higher engagement.

- Hyper-Personalization that creates a unique real-time marketing message and experience for each user across multiple marketing touch-point.

Lemnisk Implements it's Customer Data Platform for ICICI Prudential Life

Lemnisk has been engaged by ICICI Prudential Life to implement Lemnisk’s Customer Data Platform targeted at creating a strong omni-channel experience for ICICI Prudential Life’s customers. Lemnisk is a Data and Marketing Platform that leverages data from disparate online and offline sources to segment users and target them with personalized engagements. This will help ICICI Prudential Life create a consistent experience for its customers with the help of data from various touch points.

“Lemnisk has been able to successfully combine online clickstream behavior of ICICI Prudential Life customers with their offline CRM data to create a marketing one view, this data is now starting to find interesting and powerful applications”, said Subra Krishnan, SVP Products at Lemnisk.

One such use case involved creating ‘lead scores’ with the purpose of impacting call center efficiency. ICICI Prudential Life can now use these scores to reach out to high-intent users across multiple marketing channels including their call center.

With  Lemnisk has been investing on building its depth of capabilities across personalization, programmatic media buying, predictive analytics and flexibility in product application that is beneficial for enterprises

About ICICI Prudential Life ICICI Prudential Life Insurance Company (ICICI Prudential Life) is a joint venture between ICICI Bank Ltd., India's largest private sector bank, and Prudential plc, a leading international financial services group headquartered in the United Kingdom. ICICI Prudential Life was amongst the first private sector life insurance companies to begin operations in December 2000 after receiving approval from Insurance Regulatory Development Authority of India (IRDAI).

ICICI Prudential Life's capital infused stands at Rs. 48.16 billion (as of March 31, 2015) with ICICI Bank Ltd. and Prudential plc holding 74% and 26% stake respectively. For the financial year 2015, the company garnered a total premium of Rs. 153.07 billion. The company has assets under management of Rs. 1001.83 billion as on March 31, 2015.

About Lemnisk

Lemnisk is an Intelligent and Secure Customer Data Platform built for Banking, Insurance and financial Services marketers. Marketers leverage Lemnisk to maximize customer engagements and conversions across channels.

The key capabilities include:

- Customer Data Platform that uniquely resolves users across different data sources and channels.

- Custom data models and algorithms created for Banking, Insurance and other Financial Services.

- Intelligent orchestration of each customer’s journey based on one’s propensity towards a marketing channel and delivers higher engagement.

- Hyper-Personalization that creates a unique real-time marketing message and experience for each user across multiple marketing touch-points.

For more information, please visit www.lemnisk.co

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