Lemnisk’s Customer Data Platform gains global validation with CDP Institute Partnership

Bangalore, 21st September 2017

Lemnisk today announced that it has been inducted into the Customer Data Platform Institute as a member. The Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management. Members go through a rigorous CDP product capability assessment before becoming eligible to join.

Customer Data Platforms provide a marketer-managed system that creates a persistent, unified customer database accessible to other systems. Interest in CDP has grown exponentially in the last year. Industry Influencers like Gartner and Forrester have been educating marketers about CDP. Funding in this space has exceeded $1B and the industry is growing at over 50%.

“We are pleased to welcome Lemnisk as a member of the Institute.  Their strong position in the Asian market illustrates the global need for CDP applications.  We look forward to working with them to expand the use of CDPs by marketers everywhere.” said David Raab, CEO CDP Institute, announcing the new addition.

“The CDP Institute has been at the forefront of defining and promoting Customer Data Platforms. Their work in this space has been seminal in helping marketers understand the need for a CDP and the ways they can drive value from it. As a market leader in Asia, we are delighted to join the Institute and help promote this much needed category in the region”, said Subra Krishnan, Senior Vice President – Products at Vizury.

Lemnisk provides APAC enterprise marketers, especially BFSI companies, with a CDP that helps drive significantly higher digital leads and conversions. Leading companies in the region have adopted the platform successfully. Earlier this year, Lemnisk reported successful implementation with HDFC BANK, resulting in a lift of 400% in digital conversions.

“Our leadership position in Asia combined with our early traction with US customers shows a strong resonance for our proposition. As the CDP space evolves, we are excited to help define and innovate within the category,” added Subra.

About Lemnisk

Lemnisk is a customer data platform that delivers measurable results in the form of leads and conversions to large enterprises. We do this using four key pieces of technology:

  • Universal ID that resolves a single user across different 1st, 2nd, and 3rd party data sources and channels
  • Set of powerful algorithms focused on “right user”, “right channel”, “right message”
  • Hyper-personalization that delivers millions of versions of a single creative/banner
  • Ability to intelligently synchronize a single user’s journey across channels based on their propensity towards each to deliver higher engagement

Lemnisk works with some of the largest global brands including Prudential, HDFC Bank, Axis Bank, Royal Group, CIMB Bank, Etihad Airways, Jet Airways, MetLife, Bupa and Emirates NBD Bank.  Founded in 2008, Vizury has offices in Dallas, San Francisco, Jakarta, Dubai, Bangalore and Singapore. Vizury is an ISO 27001 & ISO 27018 certified company.

About the Customer Data Platform Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.  Services include a library of white papers, case studies, evaluation information and vendor profiles; daily newsletter on industry events; blog covering CDP issues; directory of sponsor and non-sponsor vendors; participation in industry events; and consulting on related issues.  Funding for the Institute is provided by industry vendors while membership for individuals is free.  For more information visit or email info@cdpinstitute.org.  The Institute is managed by Raab Associates, an independent consulting firm specializing in marketing technology planning and evaluation.

For more information, please visit http://www.lemnisk.co.


Dharshan Chandran dharshan.chandran@lemnisk.co +91-8884010313