Aegon Life chooses Lemnisk’s Customer Data Platform to drive up online user engagement

Mumbai, Maharashtra, India, April 30, 2018 -- Aegon Life has chosen Lemnisk to implement its Customer Data Platform targeted at creating a strong omnichannel experience for its customers. Powered by an underlying Customer Data Platform (CDP), Lemnisk’s Customer Data Platform offering leverages artificial intelligence to segment users based on their buying propensity and target them with personalized engagements on channels which they are most likely to respond on.


Aegon Life is on an exciting path of becoming the digital insurer of choice for the Indian consumers. This means understanding even better what our prospects and customers are looking for, by constantly engaging with them. The key to improving engagement is to deliver a contextual and consistent experience to our users across digital touchpoints. The Lemnisk platform’s ability to resolve a single user across data sources and channels has powerful applications. We are keen to innovate together and explore exciting use cases which will help us create a superior experience for our customers,” said Martijn de Jong, Chief Digital Officer & Chief Marketing Officer at Aegon Life.


Our financial services focus has allowed us to create rich conversion centric experiences that integrate a wide array of channels including email, SMS, website and the call center. We are excited and humbled that Aegon Life has selected the Lemnisk customer data platform to centralize intelligence, develop a scaled algorithmic view of each and every user and standardize personalization across channels,” said Subra Krishnan, CEO – Lemnisk.


About Aegon Life As Aegon, we are present in more than 20 countries in the Americas, Europe, and Asia. We began operations 173 years ago, and today, we have 30 million customers, more than 29,000 employees and manage investments worth 743 billion Euros. In India, our partner is a very respected group who know the country like the back of their hand, the Times Group. Today, Aegon Life is a new-age digital service company with our own company-employed service team that is fully geared to provide you the highest levels of service. Because we have done away with external Agents, our premiums are usually lower, and our direct dialogue with our customers make for greater clarity and transparency. Find out more at


About Lemnisk

Lemnisk is an Intelligent and Secure Customer Data Platform built for Banking, Insurance and financial Services marketers. Marketers leverage Lemnisk to maximize customer engagements and conversions across channels.

The key capabilities include:

- Customer Data Platform that uniquely resolves users across different data sources and channels.

- Custom data models and algorithms created for Banking, Insurance and other Financial Services.

- Intelligent orchestration of each customer’s journey based on one’s propensity towards a marketing channel and delivers higher engagement.

- Hyper-Personalization that creates a unique real-time marketing message and experience for each user across multiple marketing touch-points.

Lemnisk works with some of the largest global brands including Prudential, HDFC Bank, Axis Bank, Royal Group, CIMB Bank, Bupa, and Emirates NBD Bank. Lemnisk has offices in Bangalore, Dubai, and Singapore. Lemnisk is ISO 27001 certified and ISO 27018 compliance certified, accredited by BSI. Find out more at

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