Max Bupa offers quality health insurance services through a dedicated team of over 1900 people and its network of 29 offices across 19 cities. It offers individual and family oriented health insurance policies for Indians across all age groups. Over the last 8 years, Max Bupa has introduced many innovative offerings that cater to the evolving health needs of various customer segments.
The main challenges for Max Bupa were to increase the return on investment (ROI) on media spends, reduce brand fatigue, and enhance user experience on the website.
Lemnisk’s AI-powered algorithms auto sequenced impressions for users on the channels that they were most likely to respond to. A unique channel journey was created for each user based on their historical response rate and channel propensity. Users were targeted with personalized engagements on and off the website through specific digital channels.
Max Bupa became the first Indian health insurance company to orchestrate hyper-personalized customer experience across marketing channels on and off the website.
lift in conversions
lift in user engagement
of the total buyers on the Coverfox website were ‘view-through’ conversions
reduction in CPA of programmatic display conversions contributed by Lemnisk
of Lemnisk contributed conversions involved purchases that were made in the same session as clicking the ad
“To take our brand experience a notch higher, we have adopted Lemnisk’s intelligent growth marketing platform, which offers personalization and enhanced customer experience through effective use of artificial intelligence, which in turn helps us reach out to them on their most preferred channels. For customers, a relevant and consistent experience is delivered on channels they prefer and they are not bombarded with ads wherever they go which can trigger brand fatigue. We have seen an extremely encouraging response from potential consumers, with 85% lift in click through rates, and 23% lift in conversions further down the funnel. The platform has enhanced our customer experience significantly, resulting in higher ROI and engagement across channels.”
SVP – Marketing & Head Digital Sales, Max Bupa