Emirates NBD is among the leading banks in the Middle East, North Africa, and Turkey (MENAT) region. Headquartered in Dubai in the United Arab Emirates, it has a significant retail banking franchise in the UAE and a key player in the global digital banking industry.


1. Boost online conversions through the website using cross-channel engagement.

2. Enhance user experience by personalizing communication for both new-to-bank and existing customers


Lemnisk’s CDP integrated with the bank's ecosystem and unified their data sources to create a single digital view for each individual user. This enabled Emirates NBD's digital marketing department to extract actionable insights, which were further used to craft personalized campaigns for each user. With Ramanujan, Lemnisk’s AI prediction layer, the bank was able to send personalized messages at scale to all of their users at the right time with the right message.


Emirates NBD was immensely successful in boosting online conversions on their website by hyper-personalizing communication for all users.


The Metrics

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“By extracting insights from a unified customer view, we were able to craft unique personalized messages for every individual customer and deliver them via various digital channels in real-time. For our prospects, we utilized Lemnisk to capture their product intent data and power personalization.”


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