Data Aggregation & Unification
Aggregating data from different sources and creating a single unified view of the user
Customer data today exists across disparate data sources such as CRM applications, POS systems, data warehouses, etc. Financial marketers have a colossal challenge of aggregating and organizing user data to get a single unified view. Lemnisk’s customer data platform (CDP) centralizes and unifies all user information from all data sources and provides a customer one view for marketers.