{"id":955,"date":"2019-08-30T18:50:53","date_gmt":"2019-08-30T18:50:53","guid":{"rendered":"https:\/\/www.lemnisk.co\/blog\/?p=955"},"modified":"2023-09-27T13:04:41","modified_gmt":"2023-09-27T07:34:41","slug":"data-api","status":"publish","type":"post","link":"https:\/\/www.lemnisk.co\/blog\/data-api\/","title":{"rendered":"How Does a CDP Enable Multiple System Integration"},"content":{"rendered":"

Customer Data Platforms (CDPs) are gaining plenty of recognition in the Financial Services industry.\u00a0 Marketers in banking, insurance, and other financial sectors are now aware of the immense value that a CDP<\/a> can bring to their digital engagement and conversion strategies.\u00a0<\/span><\/p>\n

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A CDP enables financial marketers to get a single unified view of each customer. This is done by aggregating and unifying customer data from disparate sources. The unified view enables them to extract actionable and meaningful insights. These insights, in turn, facilitate the delivery of seamless hyper-personalization<\/a> for customers.\u00a0<\/span><\/p>\n

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After having made the decision to implement a CDP in their marketing technology stack, financial marketers aren\u2019t very clear about one thing. How do they integrate multiple marketing systems with a CDP?\u00a0<\/span><\/p>\n

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They often view this whole process as cumbersome and difficult.\u00a0But in reality, the answer is quite simple, API (Application Programming Interface) and in this case, Data API, enables seamless CDP integration with numerous martech systems.\u00a0<\/span><\/p>\n

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What is a Data API?<\/b><\/h3>\n

Data APIs are a set of APIs that will allow financial marketers to get a unified customer view<\/a> and extract user-level data in real-time. They can access, transform and deliver data securely, quickly, and with very high performance.<\/span><\/p>\n

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The following diagram depicts how a Data API is used with Lemnisk CDP:<\/span><\/p>\n

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\"Data<\/p>\n

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As seen above, first, second, and third-party customer data is fed into the CDP. The CDP is connected to various systems such as Chatbots, ATM, Branch CRM, Call center interface, etc. via a Data API. User-level data is available for all teams such as Marketing, Analytics, etc. Marketers can easily use t<\/span>he Data API to pull data from these systems into the CDP or vice versa.\u00a0<\/span><\/p>\n

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What problems does a Data API solve?<\/b><\/h3>\n

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