{"id":3185,"date":"2022-01-17T13:30:17","date_gmt":"2022-01-17T08:00:17","guid":{"rendered":"https:\/\/www.lemnisk.co\/blog\/?p=3185"},"modified":"2022-01-24T15:46:19","modified_gmt":"2022-01-24T10:16:19","slug":"path-metrics","status":"publish","type":"post","link":"https:\/\/www.lemnisk.co\/blog\/path-metrics\/","title":{"rendered":"Path Metrics Release"},"content":{"rendered":"<p style=\"text-align: justify;\">This week, we are releasing another exciting analytics capability for you &#8211; Path Metrics<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: center;\"><strong>Path Metrics Release<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">Path Metrics, a powerful visual analytics report on top of the <a href=\"https:\/\/www.lemnisk.co\/\" target=\"_blank\" rel=\"noopener noreferrer\">Lemnisk CDP<\/a> that gives you unparalleled insight into key customer journeys. Simply pick CDP events for a timeframe and you can observe every possible &#8220;flow&#8221; path that users have taken between these events. The thicker the &#8220;flow&#8221;, the more users who are in that path and vice versa.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3217\" src=\"https:\/\/www.lemnisk.co\/blog\/wp-content\/uploads\/2022\/01\/path.between.events.png\" alt=\"path between events\" width=\"1257\" height=\"764\" \/><br \/>\nYou can also run two other types of analysis:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Before event: Where you pick a single event and look at all possible path flows leading up to the event<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3216\" src=\"https:\/\/www.lemnisk.co\/blog\/wp-content\/uploads\/2022\/01\/paths.before.event_.png\" alt=\"paths before event\" width=\"1256\" height=\"773\" \/><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>After event: Where you pick a single event and look at all possible path flows after that event<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3218\" src=\"https:\/\/www.lemnisk.co\/blog\/wp-content\/uploads\/2022\/01\/paths.after_.event_.png\" alt=\"paths after event\" width=\"1252\" height=\"774\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">These analyses are useful to understand how your users are navigating customer journeys. You may have an &#8220;ideal flow&#8221; in mind between two events, or after or leading up to an event. E.g. between home page visit and lead page, leading up to conversion event, or after a product page visit. But users may take many additional paths. Or may drop off at different stages.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">In one single visual, path metrics help you understand the most important journeys your customers are undertaking. Once you have this insight, you can take many different actions as marketers.<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Deep dive into the reason users are dropping off at a particular path<\/li>\n<li>Craft nudges to move users away from sub-optimal paths into smoother ones<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">Do remember, leveraging this feature requires you to be on Lemnisk&#8217;s event-based framework. In case you missed this update that we sent, <a href=\"https:\/\/www.lemnisk.co\/blog\/event-funnel-metrics\/\" target=\"_blank\" rel=\"noopener noreferrer\">here&#8217;s a refresher<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">Please contact your Customer Success or Delivery partner if you are not on the event-based framework yet. Or if you want to understand Path Metrics in more detail.<\/p>\n<p>&nbsp;<\/p>\n<p>Keep watching this space for more exciting features coming your way.<\/p>\n<p>&nbsp;<\/p>\n<h5>By Bijoy K.B | Senior Marketing Manager at Lemnisk<\/h5>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week, we are releasing another exciting analytics capability for you &#8211; Path Metrics &nbsp; Path Metrics Release &nbsp; Path Metrics, a powerful visual analytics report on top of the Lemnisk CDP that gives you unparalleled insight into key customer journeys. Simply pick CDP events for a timeframe and you can observe every possible &#8220;flow&#8221; [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3200,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,58,195,57,75],"tags":[19,196,11,34],"class_list":["post-3185","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-blogs","category-customer-data-platform","category-lemnisk","category-marketing","category-martech","tag-customer-data-platform","tag-lemnisk","tag-marketing","tag-martech"],"_links":{"self":[{"href":"https:\/\/www.lemnisk.co\/blog\/wp-json\/wp\/v2\/posts\/3185","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lemnisk.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lemnisk.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lemnisk.co\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lemnisk.co\/blog\/wp-json\/wp\/v2\/comments?post=3185"}],"version-history":[{"count":30,"href":"https:\/\/www.lemnisk.co\/blog\/wp-json\/wp\/v2\/posts\/3185\/revisions"}],"predecessor-version":[{"id":3225,"href":"https:\/\/www.lemnisk.co\/blog\/wp-json\/wp\/v2\/posts\/3185\/revisions\/3225"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lemnisk.co\/blog\/wp-json\/wp\/v2\/media\/3200"}],"wp:attachment":[{"href":"https:\/\/www.lemnisk.co\/blog\/wp-json\/wp\/v2\/media?parent=3185"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lemnisk.co\/blog\/wp-json\/wp\/v2\/categories?post=3185"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lemnisk.co\/blog\/wp-json\/wp\/v2\/tags?post=3185"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}