{"id":3137,"date":"2022-01-03T09:00:39","date_gmt":"2022-01-03T03:30:39","guid":{"rendered":"https:\/\/www.lemnisk.co\/blog\/?p=3137"},"modified":"2022-01-07T19:32:57","modified_gmt":"2022-01-07T14:02:57","slug":"event-funnel-metrics","status":"publish","type":"post","link":"https:\/\/www.lemnisk.co\/blog\/event-funnel-metrics\/","title":{"rendered":"Event and Funnel Metrics Release"},"content":{"rendered":"<p style=\"text-align: justify;\">Happy New Year from the Lemnisk Team!! As we usher in 2022, here are two exciting new analytics capabilities on the <a href=\"https:\/\/www.lemnisk.co\/\" target=\"_blank\" rel=\"noopener noreferrer\">Lemnisk platform<\/a>:<\/p>\n<p>&nbsp;<\/p>\n<p>&#8211; Event Metrics<\/p>\n<p>&#8211; Funnel Metrics<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: center;\"><strong>Event and Funnel Metrics Release<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">Before we proceed, a quick word on <strong>Events<\/strong>. We recently made significant changes to how we ingest and process customer data into the platform. Specifically, we implemented a standardized &#8220;event-based&#8221; framework.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>This new approach ensures the following:<\/strong><\/p>\n<ul>\n<li>every customer touchpoint &#8211; website, app, CRM, etc. &#8211; is defined as a Source<\/li>\n<li>every Source customer data is defined as a standard Event (Track, Identify, Page, Screen)<\/li>\n<li>every Event has defined Properties associated with it (string, number, data, object, array, integer)<\/li>\n<\/ul>\n<p><\/p>\n<p><strong>What are the benefits?<\/strong><\/p>\n<ul>\n<li>Standardized data collection and organization ensures we can scale our engagement more easily and predictably<\/li>\n<li style=\"text-align: justify;\">It allows you to share these events with other tools and platforms in a seamless way by setting them up as &#8220;Destinations&#8221;<\/li>\n<li style=\"text-align: justify;\">It brings a very good structure to analytics and reporting. And allows you to leverage powerful reporting features. E.g. the two new reports we released for you today &#8211; Event Metrics &#038; Funnel Metrics<\/li>\n<\/ul>\n<p>Now, to the two reports.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Event Metrics<\/strong><\/h3>\n<p style=\"text-align: justify;\">This report lets you drill down into every event captured in the Lemnisk Customer Data Platform for a defined time range. This can typically be:<\/p>\n<ul>\n<li>All events<\/li>\n<li>Events with specific Include\/Exclude filters<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">As you <a href=\"https:\/\/www.lemnisk.co\/integrations\/\" target=\"_blank\" rel=\"noopener noreferrer\">connect more and more marketing systems<\/a> to the Lemnisk CDP, this analytics report gives you an unprecedented &#8220;single &#038; centralized&#8221; view into every customer event happening anywhere in your enterprise.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Funnel Metrics<\/strong><\/h3>\n<p style=\"text-align: justify;\">The funnel metrics report helps you understand how users are moving through a series of defined steps in a defined time period. Each step is an &#8220;Event&#8221; that you select while setting up the funnel.\u00a0The report gives you insights on drop-offs at each stage of the event. And with the Lemnisk CDP &#8211; you can track a funnel across multiple tools, including offline events that are captured in the CDP.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">Please contact your Customer Success or Delivery partner if you are not on the event-based framework yet. Or if you want to understand these reports in more detail.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">We will continue releasing powerful features each week through January like we did during December. So keep watching this space!<\/p>\n<p>&nbsp;<\/p>\n<h5>By Bijoy K.B | Senior Marketing Manager at Lemnisk<\/h5>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Happy New Year from the Lemnisk Team!! As we usher in 2022, here are two exciting new analytics capabilities on the Lemnisk platform: &nbsp; &#8211; Event Metrics &#8211; Funnel Metrics &nbsp; Event and Funnel Metrics Release &nbsp; Before we proceed, a quick word on Events. We recently made significant changes to how we ingest and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3148,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,58,195,57,75],"tags":[19,196,34,200],"class_list":["post-3137","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-blogs","category-customer-data-platform","category-lemnisk","category-marketing","category-martech","tag-customer-data-platform","tag-lemnisk","tag-martech","tag-reporting"],"_links":{"self":[{"href":"https:\/\/www.lemnisk.co\/blog\/wp-json\/wp\/v2\/posts\/3137","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lemnisk.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lemnisk.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lemnisk.co\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lemnisk.co\/blog\/wp-json\/wp\/v2\/comments?post=3137"}],"version-history":[{"count":19,"href":"https:\/\/www.lemnisk.co\/blog\/wp-json\/wp\/v2\/posts\/3137\/revisions"}],"predecessor-version":[{"id":3160,"href":"https:\/\/www.lemnisk.co\/blog\/wp-json\/wp\/v2\/posts\/3137\/revisions\/3160"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lemnisk.co\/blog\/wp-json\/wp\/v2\/media\/3148"}],"wp:attachment":[{"href":"https:\/\/www.lemnisk.co\/blog\/wp-json\/wp\/v2\/media?parent=3137"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lemnisk.co\/blog\/wp-json\/wp\/v2\/categories?post=3137"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lemnisk.co\/blog\/wp-json\/wp\/v2\/tags?post=3137"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}