<\/p>\n
a. Owning Customer Data = Owning Customer\u00a0Relationships<\/strong><\/h3>\n <\/p>\n
![\"owning](\"https:\/\/www.lemnisk.co\/blog\/wp-content\/uploads\/2021\/08\/customer-relationship.jpg\")
<\/p>\n
<\/p>\n
Brands need to build customer relationships from the ground up.\u00a0It starts with understanding\u00a0each customer, user, prospect, website visitor, or app user on a 1:1 level and treating them exclusively. To make this work, marketers need to maximize the potential offered by their properties such as websites, apps, chatbots, service centers, etc.\u00a0They can do this by collecting first-party data generated by each user on these properties.<\/p>\n
<\/p>\n
A customer\u00a0experience<\/a> tool that is built on the foundation of first-party data\u00a0is able to do this reliably by reducing lead drop-outs with retargeting,\u00a0using lead-form pop-ups, or\u00a0using chatbots to collect detailed product intent.\u00a0Smart marketers have always done this by maintaining a database of users using\u00a0first-party tracking and interactions. Any additional data from other sources or advertisers such as Google.\u00a0\u00a0Facebook, LinkedIn,\u00a0etc. helps in making the segmentation and the subsequent CX more sharply personalized.<\/p>\n <\/p>\n
Having a curated database of first-party data enables the extraction of actionable insights that help businesses tailor promotional marketing campaigns that are personalized, fine-tune their product positioning, and so on.\u00a0An innovative martech tool such as a Customer Data Platform (CDP)<\/a> can start with mapping known and unknown users and gradually enriches behavioral,\u00a0purchase intent-based, demographic, affinity-based indicators to amplify customer intelligence at\u00a0the brand\u2019s disposal.<\/p>\n <\/p>\n
b. Cast a Wide Net. But Don\u2019t Forget to Go Deep<\/strong><\/h3>\n <\/p>\n
![\"cast](\"https:\/\/www.lemnisk.co\/blog\/wp-content\/uploads\/2021\/08\/cast-a-wide-net.jpg\")
<\/p>\n
<\/p>\n
Marketers can win the CX battle\u00a0based on how rich the data and interactions are. Relying on third-party cookies<\/a> is not advisable due to their ephemeral nature. Every few weeks, user\u00a0identifiers get reset\u00a0and profiles aren’t available for deep targeting over a period of time. Therefore, brands have realized that they need long-term plays to make customers stick to their owned properties.<\/p>\n <\/p>\n
By tapping customer behaviors, digital leaders are looking to create a transformative impact\u00a0on CX which their competitors aren’t doing. At Lemnisk, our clients who previously spent millions\u00a0of dollars on large-scale DMPs and media budgets have now turned to our CDP to get\u00a0the foundation of first-party data right.<\/p>\n
<\/p>\n
To get more clarity and details into how marketers can future-proof Customer Experience using first-party data, download the following whitepaper:<\/p>\n
<\/p>\n
WHITEPAPER: FUTURE-PROOFING CUSTOMER EXPERIENCE<\/strong><\/a><\/h4>\n <\/p>\n
By Bijoy K.B | Senior Marketing Manager at Lemnisk<\/h5>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Customer Experience or CX has become the deciding factor for consumers when it comes to brand selection. With advances in digital marketing technologies, digital CX is the new metric to measure the performance of a brand. As a result, it has become quite important for marketers to see if they can future-proof CX. If […]<\/p>\n","protected":false},"author":4,"featured_media":2868,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,58,114,126,70],"tags":[19,87,8,47],"class_list":["post-2827","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-blogs","category-customer-data-platform","category-customer-experience","category-digital-marketing","category-personalization","tag-customer-data-platform","tag-customer-experience","tag-digital-marketing","tag-personalization"],"_links":{"self":[{"href":"https:\/\/www.lemnisk.co\/blog\/wp-json\/wp\/v2\/posts\/2827","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lemnisk.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lemnisk.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lemnisk.co\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lemnisk.co\/blog\/wp-json\/wp\/v2\/comments?post=2827"}],"version-history":[{"count":12,"href":"https:\/\/www.lemnisk.co\/blog\/wp-json\/wp\/v2\/posts\/2827\/revisions"}],"predecessor-version":[{"id":2870,"href":"https:\/\/www.lemnisk.co\/blog\/wp-json\/wp\/v2\/posts\/2827\/revisions\/2870"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lemnisk.co\/blog\/wp-json\/wp\/v2\/media\/2868"}],"wp:attachment":[{"href":"https:\/\/www.lemnisk.co\/blog\/wp-json\/wp\/v2\/media?parent=2827"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lemnisk.co\/blog\/wp-json\/wp\/v2\/categories?post=2827"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lemnisk.co\/blog\/wp-json\/wp\/v2\/tags?post=2827"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
<\/p>\n<\/p>\n
Having a curated database of first-party data enables the extraction of actionable insights that help businesses tailor promotional marketing campaigns that are personalized, fine-tune their product positioning, and so on.\u00a0An innovative martech tool such as a Customer Data Platform (CDP)<\/a> can start with mapping known and unknown users and gradually enriches behavioral,\u00a0purchase intent-based, demographic, affinity-based indicators to amplify customer intelligence at\u00a0the brand\u2019s disposal.<\/p>\n <\/p>\n <\/p>\n <\/p>\n Marketers can win the CX battle\u00a0based on how rich the data and interactions are. Relying on third-party cookies<\/a> is not advisable due to their ephemeral nature. Every few weeks, user\u00a0identifiers get reset\u00a0and profiles aren’t available for deep targeting over a period of time. Therefore, brands have realized that they need long-term plays to make customers stick to their owned properties.<\/p>\n <\/p>\n By tapping customer behaviors, digital leaders are looking to create a transformative impact\u00a0on CX which their competitors aren’t doing. At Lemnisk, our clients who previously spent millions\u00a0of dollars on large-scale DMPs and media budgets have now turned to our CDP to get\u00a0the foundation of first-party data right.<\/p>\n <\/p>\n To get more clarity and details into how marketers can future-proof Customer Experience using first-party data, download the following whitepaper:<\/p>\n <\/p>\n <\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Customer Experience or CX has become the deciding factor for consumers when it comes to brand selection. With advances in digital marketing technologies, digital CX is the new metric to measure the performance of a brand. As a result, it has become quite important for marketers to see if they can future-proof CX. If […]<\/p>\n","protected":false},"author":4,"featured_media":2868,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,58,114,126,70],"tags":[19,87,8,47],"class_list":["post-2827","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-blogs","category-customer-data-platform","category-customer-experience","category-digital-marketing","category-personalization","tag-customer-data-platform","tag-customer-experience","tag-digital-marketing","tag-personalization"],"_links":{"self":[{"href":"https:\/\/www.lemnisk.co\/blog\/wp-json\/wp\/v2\/posts\/2827","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lemnisk.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lemnisk.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lemnisk.co\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lemnisk.co\/blog\/wp-json\/wp\/v2\/comments?post=2827"}],"version-history":[{"count":12,"href":"https:\/\/www.lemnisk.co\/blog\/wp-json\/wp\/v2\/posts\/2827\/revisions"}],"predecessor-version":[{"id":2870,"href":"https:\/\/www.lemnisk.co\/blog\/wp-json\/wp\/v2\/posts\/2827\/revisions\/2870"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lemnisk.co\/blog\/wp-json\/wp\/v2\/media\/2868"}],"wp:attachment":[{"href":"https:\/\/www.lemnisk.co\/blog\/wp-json\/wp\/v2\/media?parent=2827"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lemnisk.co\/blog\/wp-json\/wp\/v2\/categories?post=2827"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lemnisk.co\/blog\/wp-json\/wp\/v2\/tags?post=2827"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}b. Cast a Wide Net. But Don\u2019t Forget to Go Deep<\/strong><\/h3>\n
<\/p>\nWHITEPAPER: FUTURE-PROOFING CUSTOMER EXPERIENCE<\/strong><\/a><\/h4>\n
By Bijoy K.B | Senior Marketing Manager at Lemnisk<\/h5>\n