{"id":2116,"date":"2020-09-25T11:50:44","date_gmt":"2020-09-25T06:20:44","guid":{"rendered":"https:\/\/www.lemnisk.co\/blog\/?p=2116"},"modified":"2020-09-28T11:24:19","modified_gmt":"2020-09-28T05:54:19","slug":"digital-brand-experience-pillars","status":"publish","type":"post","link":"https:\/\/www.lemnisk.co\/blog\/digital-brand-experience-pillars\/","title":{"rendered":"Pillars of a Great Digital Brand Experience"},"content":{"rendered":"

A great digital brand experience always stays in the mind of a consumer. In fact, the probability of the consumer to revisit a brand\u2019s digital portal to get the same experience is very high. A consistent brand experience<\/a> goes a long way into converting the consumer into a customer. At the same time, the person becomes the brand\u2019s advocate and, in turn, helps in drawing and converting more customers to the brand.\u00a0<\/span><\/p>\n

 <\/p>\n

The question then arises, how can companies strive to create outstanding brand experiences? We recently had an insightful discussion regarding brand experience with <\/span>Vaasu G<\/span><\/a>, Chief Digital Officer, Royal Sundaram General Insurance.<\/span><\/p>\n

 <\/p>\n

Vaasu is extremely passionate about creating best-in-class data-driven omnichannel customer experiences. He\u2019s an insurance industry expert having led large-scale digital initiatives at AXA, IAG, and Insurance House UAE. Vaasu\u2019s professional career has been built on a very strong foundation of working with global digital agencies and internet businesses like Lintas, TWA, McCaan, Bates, and Yahoo. He has displayed an entrepreneurial spirit as well by helping multiple startups. He has also authored book titles \u201c<\/span>Digital Lipstick on a Legacy Pig!: A Practitioner’s Personal Notes on Digital Transformation<\/span><\/i>\u201d.\u00a0<\/span><\/p>\n

 <\/p>\n

\"pillars<\/span><\/p>\n

 <\/p>\n

Watch Video<\/strong><\/a><\/h3>\n

 <\/p>\n

Vaasu currently leads the digital mandate at Royal Sundaram General Insurance as the company\u2019s Chief Digital Officer. In this discussion with Subra Krishnan, CEO, Lemnisk, Vaasu delves into the pillars that constitute a great brand experience. <\/span><\/p>\n

 <\/p>\n

Let\u2019s take look at some of the important insights from the discussion:<\/span><\/p>\n

 <\/p>\n

Pillars of a Great Digital Brand Experience<\/strong><\/h2>\n

\u00a0<\/span><\/p>\n

What are the challenges for enterprises to adopt a digital transformation strategy?<\/b><\/h3>\n

 <\/p>\n