{"id":2003,"date":"2020-08-27T12:31:16","date_gmt":"2020-08-27T07:01:16","guid":{"rendered":"https:\/\/www.lemnisk.co\/blog\/?p=2003"},"modified":"2020-09-04T15:22:38","modified_gmt":"2020-09-04T09:52:38","slug":"digital-first-insurance-company","status":"publish","type":"post","link":"https:\/\/www.lemnisk.co\/blog\/digital-first-insurance-company\/","title":{"rendered":"Building a Digital-First Insurance Company"},"content":{"rendered":"

Digital-first insurance companies almost never existed in the pre-COVID era. Yes, there were companies that had undergone their own digital transformations. However, digital was still a secondary option or a backup for these companies. The revenue accrued from digital was always welcome but the primary revenue came from the traditional in-person business model involving the insurance agent and the consumer. COVID-19 has adversely affected this traditional model.\u00a0<\/span><\/p>\n

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Now, the secondary or backup plan which was digital had to play a primary role in driving revenue for insurance companies. Due to the unexpected arrival of the pandemic, insurance firms were least prepared to combat the situation. As the pandemic is here to stay for quite some time, companies have to undergo an aggressive digital-first approach to sustain their businesses.<\/span><\/p>\n

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We recently had an insightful thought-leadership session with Manu Lavanya<\/a>, Director & COO, Max Life Insurance.\u00a0<\/span><\/p>\n

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\"Building<\/p>\n

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Watch Video<\/strong><\/a><\/h3>\n

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Manu is a global leader with over 24 years of experience who has been successfully creating, transforming, and scaling businesses across multiple industry domains and geographies across the US, Latin America, Eastern Europe, UK, India, etc. At Max Life Insurance, he is responsible for providing executive leadership to operations, claims and underwriting, digital transformation, quality innovation, IT, and functions such as service excellence. Prior to Max Life, Manu has had an illustrious career in various roles at companies such as ITC, Cognizant, Brillio, and Incedo.<\/span><\/p>\n

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In this discussion with Subra Krishnan, CEO, Lemnisk, Manu explains how marketers can build a digital-first insurance company.\u00a0<\/span>Here are some of the important excerpts from the discussion:<\/span><\/p>\n

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Building a Digital-First Insurance Company<\/b><\/h2>\n

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What has changed in the way the insurance industry is being led and pivoted during COVID-19?<\/b><\/h3>\n

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