{"id":1776,"date":"2020-05-29T19:25:16","date_gmt":"2020-05-29T13:55:16","guid":{"rendered":"https:\/\/www.lemnisk.co\/blog\/?p=1776"},"modified":"2020-06-01T10:58:02","modified_gmt":"2020-06-01T05:28:02","slug":"cdp-use-cases-for-hospitality","status":"publish","type":"post","link":"https:\/\/www.lemnisk.co\/blog\/cdp-use-cases-for-hospitality\/","title":{"rendered":"6 CDP Use Cases for Hospitality"},"content":{"rendered":"

The travel and hospitality industry has become very competitive in today\u2019s digital world.\u00a0According to a Statistic Brain research, the internet was used by more than 148.3 million\u00a0people to make reservations for travel, accommodations, and other activities. Another\u00a0interesting stat from Nielsen found that, on average, 53 days are spent by consumers\u00a0in checking 28 different travel and hotel websites over a period of 76 online sessions.\u00a0Among this, more than 50% of them checked social media sites for tips related to travel\u00a0and hospitality.<\/p>\n

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A martech tool such as a Customer Data Platform (CDP)<\/a> can assist in building a rich\u00a0profile for each traveler. It does this by aggregating and unifying user data across various\u00a0disparate sources. The unified data helps in building a single user view for each individual\u00a0user that gives valuable insights about the user\u2019s online behavior, past purchases,\u00a0preferred marketing channels, etc. Based on these insights, hospitality marketers can\u00a0tailor personalized campaigns<\/a> on the preferred channels and devices of users in\u00a0real-time.<\/p>\n

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Here are 6 CDP use cases that hospitality<\/a>\u00a0marketers can implement for their respective companies:<\/p>\n

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6 CDP Use Cases for Hospitality<\/h2>\n

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1. Rooms Unavailability<\/h3>\n

A new user visits a hotel\u2019s website, checks the room availability for\u00a0a particular date, and finds that the hotel is packed for those dates.\u00a0A browser push notification showing the available dates at a slightly\u00a0lesser price can enable him to complete the booking. Here, as the user’s real-time activity is recorded in the CDP, the hotel marketer can reach out to him with an attractive offer at the right time.<\/p>\n

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\"rooms-unavailability\"<\/p>\n

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2. Up-Sell\/Cross-Sell\u00a0<\/b><\/h3>\n

An existing customer whose PII (Personally Identifiable Information)\u00a0is stitched to his profile on the CDP visits a hotel\u2019s website.\u00a0Based on his historical purchases and transactional behavior,\u00a0the website homepage banner or an onsite notification can be\u00a0hyper-personalized<\/a> with exclusive up-sell\/cross-sell offers.<\/p>\n

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\"up-sell\/cross-sell\"<\/p>\n

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3. Complete Booking Reminder\u00a0 \u00a0<\/b><\/h3>\n

A user drops off from completing his booking at the final\u00a0checkout page. He can be urged through a personalized\u00a0reminder to complete the booking via various marketing. The CDP plays a major role in notifying the marketer about the user’s online behavior in real-time. Such users can be immediately urged to complete their booking with a personalized message on their marketing preferred channels.<\/p>\n

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\"complete<\/p>\n

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4. Third-Party Website Visit\u00a0\u00a0<\/b><\/h3>\n

A customer visits a third-party website and books international\u00a0flight tickets. She later receives a personalized hotel booking offer\u00a0via email or an onsite notification based on her activity on the\u00a0third-party site. Here, the CDP assimilates third-party data from the website and enriches the single customer view<\/a> that the hotel marketer has of the user. This insight allows the marketer to tailor contextually-relevant messages to the customer that can help increase conversions.<\/p>\n

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\"third-party<\/p>\n

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5. Encourage Repeat Bookings\u00a0<\/b><\/h3>\n

A customer who previously booked a stay with the hotel can be reminded to book again with an attractive offer. This can be done via a personalized\u00a0email or a homepage banner. As the CDP already has the details of the customer’s past purchases, the hotel’s marketers can target the customer with a hyper-personalized offer that can help boost online conversions.<\/p>\n

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\"repeat-bookings\"<\/p>\n

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6. Offline-Online Integration\u00a0\u00a0<\/b><\/h3>\n

Customers are often found to be enquiring at the hotel reception\u00a0via call or in-person about various ad hoc services such as\u00a0sightseeing. These customers can be sent a personalized email\u00a0regarding their enquiry and asked to complete the booking online. Here, the CDP easily aggregates offline user data and enables the marketer to target the customer with a 1:1 personalized offer<\/a> online that increases the engagement rate.<\/p>\n

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\"offline-online<\/p>\n

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Get access to 14 more CDP use cases for the hospitality industry by downloading the following e-book:<\/h4>\n

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DOWNLOAD E-BOOK: 20 CDP USE CASES FOR HOSPITALITY<\/strong><\/a><\/h4>\n

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By Bijoy K.B | Senior Associate Marketing at Lemnisk<\/h5>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

The travel and hospitality industry has become very competitive in today\u2019s digital world.\u00a0According to a Statistic Brain research, the internet was used by more than 148.3 million\u00a0people to make reservations for travel, accommodations, and other activities. Another\u00a0interesting stat from Nielsen found that, on average, 53 days are spent by consumers\u00a0in checking 28 different travel and […]<\/p>\n","protected":false},"author":4,"featured_media":1787,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,71,58,95,70,129],"tags":[16,19,77,148,47],"class_list":["post-1776","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-blogs","category-cdp","category-customer-data-platform","category-customer-engagement","category-personalization","category-travel-hospitality","tag-cdp","tag-customer-data-platform","tag-customer-engagement","tag-hospitality","tag-personalization"],"_links":{"self":[{"href":"https:\/\/www.lemnisk.co\/blog\/wp-json\/wp\/v2\/posts\/1776","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lemnisk.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lemnisk.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lemnisk.co\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lemnisk.co\/blog\/wp-json\/wp\/v2\/comments?post=1776"}],"version-history":[{"count":3,"href":"https:\/\/www.lemnisk.co\/blog\/wp-json\/wp\/v2\/posts\/1776\/revisions"}],"predecessor-version":[{"id":1790,"href":"https:\/\/www.lemnisk.co\/blog\/wp-json\/wp\/v2\/posts\/1776\/revisions\/1790"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lemnisk.co\/blog\/wp-json\/wp\/v2\/media\/1787"}],"wp:attachment":[{"href":"https:\/\/www.lemnisk.co\/blog\/wp-json\/wp\/v2\/media?parent=1776"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lemnisk.co\/blog\/wp-json\/wp\/v2\/categories?post=1776"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lemnisk.co\/blog\/wp-json\/wp\/v2\/tags?post=1776"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}